Marketing Specialist

About Lexicon and Cordell & Cordell:

Cordell & Cordell is the nation’s largest family law firm, supported by Lexicon, a professional legal services organization providing comprehensive operational and client support.  Together, we are committed to a client-centered approach, delivering a high-quality experience at every stage of the client journey. We invest in people who are passionate about helping others, building trust, and contributing to the growth and success of the firm through meaningful client engagement.

Job Summary:

The Senior Specialist - Social Media, PR & Reputation, part of the Digital Marketing team, will own both the strategy and execution of Lexicon and Cordell & Cordell's external presence including organic social media, PR, and online brand reputation. Success will require effective project prioritization based on business impact and effort.

This role would be a great fit for an experienced communications professional who doesn't just set strategy and hand it off, but rolls up their sleeves to write the post, pitch the reporter, respond to the review, and track the results.

Responsibilities:

• PR
  • Drafts, pitches, and coordinates press releases and other media materials with reporters, leadership, and external partners, ensuring announcements drive external awareness and elevate the firm’s brand reputation
  • Monitors brand sentiment and mentions using social listening tools, flagging reputational risks early and surfacing engagement opportunities
  • Serves as a day-to-day point of contact for inbound media and reputation-related inquiries, looping in leadership and other key stakeholders as needed
• Organic social media
  • Plans, creates, and publishes social media content across the firm's profiles to grow brand visibility and support demand generation
  • Continuously refines external messaging using performance data and audience insights, A/B testing language, format, and channel mix to improve resonance and conversion
  • Actively participates in relevant online communities, forums, and conversations where the brand has a credible voice, building goodwill and visibility (such as Reddit)
• Online brand reputation
  • Owns the firm's online reputation, including Google Reviews, Glassdoor, Indeed, and other public review platforms — directly monitoring, responding to, and driving improvement in ratings and visibility in partnership with the recruiting and client experience teams
• Reporting
  • Reports on engagement rates, site visits, leads generated, and review ratings across the various focus areas