Account Based Marketing Specialist

At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.

Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies who rely on our best-in-class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals, and we love celebrating our wins – big and small.

Supported by operating principles of being strategy-led, values-based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and let’s build what’s next - together!

Anaplan is looking for an Account Based Marketing Specialist to join the Demand-ABM-Digital team.  

As an Account Based Marketing Specialist, you will play a key role in supporting Anaplan’s account-based marketing and demand initiatives. Reporting to the Director of ABM, you’ll collaborate closely with Demand/ABM Managers to execute integrated global marketing campaigns across various channels. Your focus will be on supporting demand and account-based strategic initiatives.  

Your Impact

Campaign & Webinar Operations Support 

• Support execution of core Demand Gen programs: Support the day-to-day rollout of email nurtures, content syndication, newsletter blasts, and hosted webinars.
• Coordinate Event Logistics: Manage internal and 3rd party webinar details from speaker scheduling and dry runs to drafting registration copy, tracking sign-ups, and managing live Zoom logistics.
• Keep Projects on Track: Submit and track campaign requests in Wrike, ensuring timelines and asset details stay organized across teams. 

Digital Tools & Content Management 

• Manage personalization and chat: Write, launch, and update Qualified chat bots on key campaign pages to engage site visitors.
• Build digital content experiences: Update and maintain branded digital content hubs and microsites using PathFactory.
• Build target lists: Assist ABM managers in compiling and organizing targeted account and contact lists based on campaign criteria. 

Reporting & Optimization