B2B SaaS PPC Strategist

About us
We run two B2B software brands, Crop.photo and Evolphin.com. Each serves a different audience, has a different deal size and needs its own campaign strategy.

Our in-house team already handles positioning, messaging, design and campaign execution. We’re not looking for an agency, and we don’t want anyone to take the work over. We want an experienced PPC strategist who works directly with us, challenges our thinking and helps us make better decisions.

What you’ll do
Our draft campaigns are ready for review, and we want to launch quickly. You’ll advise on:

• Google Search: campaign structure, keyword selection and matching to search intent.
• LinkedIn targeting: audience segmentation and targeting filters for each brand.
• Funnel planning: a three- or four-stage funnel, with the right LinkedIn ad format and offer for each stage.
• Ad review: auditing our existing ads and pointing out what needs to improve.
• Creative briefs: briefing our team on any new creative or messaging needed.
• Optimisation: monitoring early results and recommending what to stop, adjust, test or scale.

Our team makes the changes and produces the assets. What we want from you is experience, judgement and honest input.

Requirements

• Engagement

• Hourly, 3–5 hours per week to start.

• If we work well together and see progress, we’d like to move to an ongoing monthly advisory retainer.

• Short weekly calls, plus calls as needed. You’ll need to be available within one of these windows: 8:00 a.m. – 2:00 p.m. PT or 8:00 – 9:00 p.m. PT.

• Requirements

• Strong, hands-on experience with Google Search Ads and LinkedIn Ads.

• Prior B2B SaaS campaign experience.

• You personally do all the work, with no employees or subcontractors.

• A 100% Upwork Job Success Score and meaningful work history.