Account Director

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com 

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More about the role:

Burson is seeking an Account Director of Earned Media focusing on Consumer and Brand clients.. This is an exciting opportunity for a strategic earned media leader who combines strategy, audience insight, storytelling, media expertise, and integrated communications thinking to deliver impactful campaigns for leading consumer brands.

The ideal candidate understands that great earned media starts with a compelling story, informed by research, data, cultural trends, and audience insights. You will lead strategic media relations programs across a range of consumer sectors including consumer lifestyle, retail, consumer health and wellness, food and beverage, travel and other consumer-facing categories.

In this client-facing role, you will oversee earned media strategy, guide integrated communications programs, drive strong earned results, and serve as a trusted advisor to clients and internal teams. You will also contribute to business development efforts and help shape innovative communications programs that leverage both traditional and emerging channels.

What you'll do:

Strategic Leadership

• Develop and lead strategic earned media programs grounded in audience insights, research, analytics, and strong storytelling.
• Create integrated communications strategies that connect earned media with influencer, social, digital, content, paid, and experiential efforts.
• Identify compelling story angles and opportunities that advance client business goals and enhance brand reputation.