Associate Director

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com 

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More about the role:

Associate Director, Digital Communications will serve as the overall project manager of accounts, responsible for managing consulting personnel, budgets, and account profitability; driving new business development across various industry sectors; and contributing strategically to the overall growth and development of Burson Thailand.

What you'll do:

Client Service

• Lead digital marketing & communications strategy and best practices across various platforms and social communities
• Develop and implement creative and highly measurable digital marketing & communication programs or campaigns for several high-profile clients while tracking progress with regular reporting on engagement, conversion and traffic growth
• Research and identify key influencers, KOLs, and associated communities for digital marketing & communication campaigns
• Analyze reports identifying rooms for improvement and opportunities to ensure the success of a campaign
• Propose and measure KPIs and ROI
• Supervise production team or suppliers
• Stay up to date with the latest technology and best practices

Business Development

• Develop leads for new business
• Work with Managing Director and New Business Development Director to identify growth areas and expand business
• Grow existing client business
• Embed digital marketing & communication tools in business development pitches and presentations, assemble pitch team, and strategies for proposals
• Coach junior team members in business development skills

Strategic Counsel / Advice / Creative Inputs

• Offer strategic counsel to clients’ senior management
• Play an integral role in clients’ social media crisis or issues management
• Conduct digital marketing & communication training for clients
• Play a central role in developing digital communication strategies and proposals, and recommending creative directions/ solutions to help clients achieve their objectives
• Develop and build online media and influencer relationships

Account Management

• Provide accurate budget estimates using the Burson Estimator for projects and retainer accounts
• Manage and track all client budgets to prevent over-servicing
• Develop and build client relationships

Project / Team Management

• Responsible for overall successful management of projects or retainer accounts
• Responsible for assembling the “best team” to service a project or retainer
• Efficient use of budget allocations to ensure the profitability of account/project
• Manage, coach and train junior or new members of the project team
• Play mentor to newcomers
• Ensure that all outputs by team members meet Burson standards, client requirements and deadlines
• Day-to-day liaison with clients
• Develop, build and manage client relationships
• Manage dynamics of your teams
• Look after professional and emotional welfare of team members
• Conduct performance appraisals of team members

Contributing to the Management of Burson Thailand

• Contribute actively to the management of the Bangkok office including staff development and digital marketing & communication trainings, recruitment and confirmation of new staff, identification of growth areas for digital PR services etc
• Support the managing director in charting out business strategies and realizing set business goals
• Manage and oversee Burson social media channels to promote the strong reputation as well as attract new prospects

Experience that contributes to success:

• 10 years up of experience in digital marketing, media planning, and optimization, especially in B2C sectors
• Possess a working background in an agency with a proven track record in advising and servicing leading global brands
• Proficiency in digital marketing and analytics tools such as Google Analytics, Meta Suites (social analytics), Hootsuites, and Mailchimp, etc.
• Demonstrable experience in designing and implementing successful digital marketing campaigns
• Excellent analytical and project management skills
• Be a self-motivator as well as team-motivator
• Experience in SEO is a plus

#LI-DNP 

You belong at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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