Consultant

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com 

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More about the role:

The Senior Consultant, Influencer role is an existing opportunity to join our growing team and work across leading technology and beauty brands.

Influencer marketing is an important and growing part of our business, and we’re looking for someone who is genuinely passionate about the space. You’re social-first, culturally curious, always tuned into emerging creators and trends, and understand how to turn those insights into influencer programs that deliver meaningful results for clients.

Here’s what you’d be doing:

• Lead the identification, vetting and outreach of on-brand, campaign-relevant influencers for paid collaborations and long-term partnerships, aligned with strategic plans developed with senior team members and clients
• Manage the negotiation, execution, project management and measurement of influencer programs, with a focus on paid collaborations and long-term partnerships
• Establish and maintain strong relationships with influencers, creators, talent agencies and other key contacts within the influencer space
• Lead day-to-day client relationships, becoming a trusted and reliable partner
• Take a thoughtful and strategic approach to multi-platform influencer programs, leveraging trends, cultural insights and data to support broader PR and communications objectives
• Collaborate with internal teams on monitoring, compliance and execution across influencer activities
• Develop and/or contribute to campaign reporting, tracking organic and paid influencer content and translating performance data into actionable insights and recommendations