Social & Content Strategist

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com 

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More About The Role 
This role sits within the Corporate Sectors and Public Affairs teams at Burson as a Social & Content Strategist (Account Director). You will be working as part of a global social media team for a leading technology company, as well as supporting other key accounts, creating social-first content for Instagram, TikTok, LinkedIn, Facebook and X.  

You will be responsible for developing social strategies that: connect audience behaviour with brand objectives. You will partner closely with creative teams, account leaders, and clients to guide the direction of campaigns across platforms. Your work will influence content planning, creative development, community engagement, and measurement approaches. 

We are looking for someone who is passionate   about social platforms, embraces new content formats and with strong client management skills and the flexibility to work across different types of social platforms. 

What You’ll Do 

• Develop and implement robust, data-driven social media and digital engagement strategies by conducting in-depth reputational analysis, trend forecasting, and stakeholder / audience mapping, ensuring these strategies are not only clear and compelling but also directly aligned with overarching business objectives and measurable KPIs. 

• Lead and optimise strategic social platform planning for both large-scale, time-bound campaigns and continuous 'always-on' engagement initiatives, meticulously defining channel-specific content ecosystems, targeting parameters, and maximising reach and impact across the relevant digital landscape. 

• Translate performance data, intelligence, and stakeholder sentiment into actionable strategic recommendations that directly inspire and inform innovative creative development, campaign optimisation, and future content planning. 

• Persuasively present complex strategic frameworks, insights, and actionable plans to both internal stakeholders and external clients, instilling confidence and securing buy-in through clear, compelling communication and a proven executive presence.  

• At the client level: Leverage our suite of tools to anticipate threats and inform innovative strategic pivots for our clients that build reputation, strategic relevance and competitive advantage. 

• At the practice level: Proactively monitor and interpret evolving social media trends, platform evolutions, and shifts in audience behaviour to identify emerging opportunities for our clients, teams and to keep Burson ahead of the curve. You will join a vibrant community of Social & Content contributors across our London office, working together to grow and innovate the offer.

Experience that contributes to success

• Embed seamlessly into our Corporate and Public Affairs team, working across our specialisms to understand our clients and the factors shaping reputation across stakeholders, media, policy, regulation, issues and more.  

• Collaborate with creative teams, guiding the development of concepts and content designed to authentically connect with and deeply resonate with target stakeholders, ensuring messaging is reputationally relevant and highly engaging. 

• Creating effective content briefs for our design team, developing copy and making recommendations on assets and overseeing digital editorial calendars. 

• Proactively monitor and interpret evolving social media trends, platform evolutions, and shifts in audience behaviour to identify emerging opportunities, anticipate competitive threats, and inform innovative strategic pivots that maintain brand relevance and competitive advantage. 

• Articulate and persuasively present complex strategic frameworks, insights, and actionable plans to both internal stakeholders and external clients, instilling confidence and securing buy-in through clear, compelling communication and a proven executive presence. 

• Creating content briefs to feed into our design and editing team, developing copy and making recommendations on assets and content structure and overseeing the management social calendar across multiple regions for a global LinkedIn company page  

• Managing client communications including leading content development workstreams, updating WIPs and calendars, internal communication with colleagues  

You belong at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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