Performance Campaign Manager

takealot.com, a leading South African online retailer, is looking for a highly talented Performance Campaign Manager to join our Retail Media team in Cape Town.

We are a young, dynamic, hyper-growth company looking for smart, creative, hard-working people to join us.  We offer market-related benefits, a great work environment and a promise that you won’t get bored, as long as you are prepared for a challenge and want to build something great.

This role will focus on maximizing the effectiveness of advertising campaigns to drive growth and amplify the brand’s presence across Takealot. The role is to plan, manage, and execute performance marketing campaigns to maximise investment yield.

Your responsibilities will include:

• Campaign Strategy & Execution: Ensure effective campaign development/ planning, campaign launch, and optimization of programmatic campaigns, against set targets. (Clear focus on incremental sales, customer acquisition and increased brand visibility to improve advertising performance.)
• Manage the full campaign life cycle from the targeting strategy development, to campaign completion and reporting. (Own the end-to-end process)
• Data-Driven Optimization: Use analytics to deliver daily monitoring of campaign performance and continuously optimize for key metrics, including reach, ROAS, and conversion rates.
• Implement data-backed strategies to enhance campaign performance.
• Budget Management: Oversee budgets for programmatic (DSP) campaigns, ensuring alignment with broader business goals and maintaining cost efficiency for clients.
• Audience Segmentation: Leverage TALs audience data and custom segments to precisely target and engage with relevant audiences across the funnel
• Monitor on-schedule delivery of campaigns to target, against a full allocated budget.
• Troubleshoot targeting issues, resolve any traffic issues, and reconcile discrepancies
• Performance Reporting: Present reports on campaign performance, translating complex data into clear meaningful,and actionable insights and recommendations for stakeholders.
• Cross-Functional Collaboration: Work closely with their broader TAL teams to ensure alignment and leverage opportunities for growth
• Marketplace Insights: Stay informed about trends in Retail Media Advertising, with a particular focus on DSP innovations. Identify opportunities to enhance our ad strategy based on market and competitor analysis.
• Collaborate with internal and external teams

Attributes:

• Smart, hard-working, with demonstrable integrity. A passion for online | Digital marketing is essential. Bias towards action and solution-oriented