Head of Customer Growth

Mr D, a division of the Takealot Group, is looking for a highly talented Head of Customer Growth to join our team in Cape Town.

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us! 

Think you’ve been challenged before? Think again!

• Scale: Show the millions of Mr D customers what you can do 
• Learn: We work with the best of the best, and then some. 
• Grow: Expand your career in the fast-growing Takealot Group: Mr D, Takealot.com and TFS. We like to promote from within: Here’s your chance.

This position reports to the Chief Marketing Officer for Mr D.

The Head of Customer Growth will play a vital role in driving customer acquisition, activation, engagement, and retention for our on-demand delivery platform, which connects users to restaurants, groceries, retailers, and more. Reporting directly to the CMO, you will lead a cross-functional team of Paid Media, CRM, and a growth analyst to deliver innovative strategies that increase platform traffic, activate non-habituated users, and maximize customer lifetime value. A strong focus on data-driven decision-making and lifecycle optimization will be essential to achieving measurable customer growth marketing outcomes. 

Role Purpose: 

To design and execute end-to-end growth strategies that target and convert non-habituated customers into loyal, active users while reactivating lapsed customers. By leading Paid Media and CRM, teams, this role will ensure quality customer traffic and engagement, driving higher order volumes and overall platform growth. The Head of Customer Growth will focus on delivering seamless cross-channel initiatives that align with the company’s strategic objectives while optimizing investments to ensure sustainable growth.

Your responsibilities will include:

Growth Strategy and Planning: 

• Design and execute the growth roadmap focusing on acquisition, reactivation, and retention strategies. 
• Develop a comprehensive plan to drive non-habituated customers to transact and convert them into loyal, active users. 
• Own the full customer activation lifecycle, from app installs to habituation, ensuring measurable outcomes. 
• Establish KPIs to evaluate traffic, acquisition channels, habituation success, and order growth. 

Leadership and Team Management: