Group Director
Posted 6 Oct 2026
Advertised as “Group Director, SEM”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 12+ yrs
- Management level
- People management
- Employment
- Hybrid
No salary listed for this role.
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About the Role
We are looking for a strong, passionate, and energetic Search leader to drive growth and strategic oversight across the paid search department with a focus on working on our largest accounts and also serving as an SME across paid search and YouTube. We are looking for someone passionate about search-driven performance marketing who has a strong background in leading multiple accounts across verticals. This individual should be a people-focused leader who enjoys hands-on, cross-functional collaboration and wants to join a fast-growing, innovative digital agency that is hyper-focused on client performance and ROI.
Responsibilities:
- Reporting to the Head of Search, this role will serve as a people leader, including SEM channel specialists (Paid Search, YouTube, Demand Gen, PMax, Shopping, and App) as well as Account Leads managing direct client partnerships, contract negotiations/renewals, client onboarding, etc.
- This role will serve as a Search thought leader prepared to respond to the changing landscape in paid search
- Responsible for revenue driven from new business, client relationships, and client growth
- Will present Paid Search performance and tactical priorities to the client and internal stakeholders; however, the main priority is to help lead a paid search team
- Partners with cross-channel leads on creating media plans, including forecasting, testing, tactical plans, and reporting
- Drives Search strategy, innovation & testing on your book of business while improving performance, developing quarterly or annual roadmaps to keep advancing accounts with the latest trends and opportunities
- Manage others from Account Managers to Directors
- Contribute to team morale and culture through engagement, team building, and mentorship
- Contribute to overall department training, POVs, award submissions, and case studies
- Work closely with Google, Microsoft, OpenAI, and other vendor partners on alpha and beta opportunities, expansion opportunities, client strategy and planning, and best practices
- Responsible for operationalizing processes and helping gain adoption across team focus areas
- Assist in creating a team culture across a hybrid working model