Social Strategist

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Key Responsibilities

• Content Planning: develop and oversee content calendars, campaigns, and deliverables, ensuring strategic consistency, quality, and attention to detail throughout the process.
• Organic Growth Strategy: develop strategies to increase the reach, relevance, and engagement of brand channels and creator profiles, building active communities over time.
• Innovation and Experimentation: explore emerging technologies and new approaches to content and creator development, identifying how they can unlock opportunities for storytelling, community building, and growth.
• Team Guidance: work along the Creative team and Community Managers, ensuring their efforts align with strategic objectives.
• Community Intelligence: analyze audience behaviors, interests, and conversations to identify opportunities for content, participation, and growth.
• Performance and Optimization: define and track organic growth and content performance KPIs, turning data into actionable insights and recommendations.
• Trends and Opportunities: monitor cultural, category, and platform trends, assessing their relevance for the brand and each creator.
• Platform Strategy: translate brand objectives into tailored approaches for Instagram, TikTok, YouTube, and Pinterest, considering the distinct formats, codes, and audience behaviors of each platform.
• Collaborative Work: collaborate with cross-functional teams including Data, Paid Media, Creative, and Project Management to execute comprehensive strategies and achieve collective goals.

Requirements

• Experience developing organic growth and community-building strategies.
• Experience working strategically with creators and their content
• Deep knowledge of Instagram, TikTok, YouTube, and Pinterest, including their formats, codes, audiences, and best practices.
• Strong analytical skills and the ability to turn data into clear recommendations.
• A highly organized and detail-oriented approach, with the ability to manage multiple deliverables simultaneously.
• Excellent communication and collaboration skills across multidisciplinary teams.
• Familiarity with social media management, analytics, and social listening tools.
• Experience integrating AI into strategic workflows, with the curiosity and judgment to explore new applications as the technology evolves.

Background & Skills

• Background in Marketing, Communications or related fields.
• 3 years of proven experience in social media strategy or a related role.
• Demonstrated success in developing and implementing social media strategies that drive engagement and meet business objectives.
• A background in fashion and/or beauty is preferred.
• Certifications or training in relevant social media management tools and analytics platforms is a plus.

About Monks

Monks is the global, digital-first, data-driven, unitary operating brand of S4Capital plc, where our culture centers on how we show up for the work and for one another. That begins with the commitment to strive for mastery—taking deep pride in our craft and creating work that sets the bar. In everyday execution, we drive momentum by choosing bold action rather than waiting for certainty. Above all, our teams are stronger together, bringing diverse perspectives into a unified team that communicates with clarity, trust, and mutual respect.
 
This commitment to craft and innovation translates directly into widespread industry acclaim: Monks was named a Contender in The Forrester Wave™: Global Marketing Services and a leader in the 2026 Gartner® Magic Quadrant™ for Global Digital Marketing Agencies. It ranks among Cannes Lions' Top 10 Creative Companies (2022-25) and remains the only partner featured in AdExchanger’s Programmatic Power Players list every year (2020-24). Named Adweek’s first AI Agency of the Year (2023) and The One Show’s inaugural AI Pioneer Organization (2025), Monks was also awarded Business Intelligence Group’s 2026 Excellence in Artificial Intelligence Award in the Human-Machine Interaction Team category. Additionally, Monks.Flow earned AI-based Marketing Solution of the Year at the 2026 AI Breakthrough Awards and a 2026 Global Generative AI Award in the Agentic Marketing Innovation category. Finally, Monks achieved a record-breaking number of FWAs and continues to hold the most of any partner.

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.