Marketing Science Analyst

Role:

As a Media Analyst, you will support the measurement, reporting, and analysis of paid media campaigns, helping teams understand performance and identify opportunities to optimize media investments.

You will partner closely with media, strategy, and account teams to translate campaign objectives into measurable KPIs, monitor performance across channels, and turn data into clear, actionable insights. You will play a key role in ensuring reporting is accurate, consistent, and focused on the metrics that matter most to campaign and business objectives.

This role connects media performance to broader marketing goals by identifying trends, evaluating campaign effectiveness, supporting test-and-learn initiatives, and helping teams make data-informed optimization decisions.  

You will: 

Media Measurement & Performance

• Support the development and maintenance of measurement frameworks that connect campaign objectives, media tactics, and KPIs.
• Analyze campaign performance across paid media channels, including paid search, paid social, display, programmatic, online video, and other digital media.
• Monitor performance against campaign goals, benchmarks, and historical results.
• Identify performance trends, opportunities, and areas requiring further investigation.
• Partner with media teams to provide actionable optimization recommendations.
• Help establish campaign benchmarks and baselines using historical performance data

Reporting & Insights

• Develop recurring campaign performance reports and dashboards across media channels.
• Translate media data into clear insights, implications, and recommended actions.
• Support monthly, quarterly, and campaign recap reporting, including Quarterly Business Reviews.
• Analyze performance by channel, campaign, audience, creative, placement, format, and other relevant dimensions.
• Develop concise performance narratives that help stakeholders understand what happened, why it happened, and what we should do next.
• Provide creative and media optimization insights based on campaign performance

Data & Dashboards

• Build and maintain dashboards and reporting tools that provide visibility into campaign performance.
• Work with data from media platforms, ad servers, web analytics platforms, and third-party measurement partners.
• Perform ongoing data QA to ensure reporting accuracy and consistency.