Copywriter

About the Role:

We're hiring a Senior Copywriter to lead creative development for our primarily B2B client roster and to directly manage other Copywriters. This role requires extensive experience translating complex SaaS products, technical capabilities, and business value into clear, persuasive messaging for sophisticated decision-makers and buying committees.You should be as comfortable building a concept deck as you are turning a complex product into copy that converts.

Responsibilities include but are not limited to:

• • Lead copy development for B2B SaaS and technology clients across the full buyer journey, including brand positioning, product messaging, demand-generation campaigns, landing pages, email nurture sequences, case studies, thought leadership, sales enablement, and account-based marketing content.

  • Translate complex products, technical capabilities, and industry concepts into clear, differentiated messaging for executive buyers, technical evaluators, and end users.

  • Develop messaging frameworks, value propositions, campaign narratives, and copy platforms grounded in customer pain points, product capabilities, competitive differentiation, and business outcomes.

  • Write for long, complex sales cycles involving multiple stakeholders and decision-makers.

  • Develop proactive concepts and solutions for clients without prescriptive direction, and build concept decks for modular content, long-form content, and integrated campaigns with minimal oversight.

  • Partner with strategists, designers, media teams, account managers, product marketers, and subject-matter experts to turn business objectives into integrated B2B campaigns.

  • Interview clients, customers, product leaders, and subject-matter experts to develop credible, technically accurate content.

  • Use performance data, customer insights, and campaign results to evaluate and improve messaging.

  • Adapt messaging across funnel stages, industries, buyer personas, and levels of technical sophistication.

  • Know when and how to challenge client feedback while maintaining productive relationships and protecting the strategy behind the work.

  • Directly manage Junior Copywriters by assigning and reviewing work, providing regular feedback, setting priorities, and supporting their professional development.

  • Lead brainstorming sessions, mentor junior creatives, support new-hire onboarding, and contribute ideas that improve team processes.

  • Independently manage client workload and work with account managers to establish accurate expectations for projects and deliverables.

Portfolio Requirements

Candidates must submit a portfolio or website demonstrating substantial B2B SaaS or technology work across multiple formats and stages of the buyer journey. Portfolios consisting primarily of consumer, lifestyle, or organic social work will not meet the requirements for this position.

Requirements

4+ years of professional copywriting experience, focused primarily on B2B SaaS, enterprise technology, or similarly complex B2B products and services.

We offer a competitive salary and benefits based on ability level including:

• Base salary DOE
• Unlimited vacation policy
• Monthly phone stipend
• Comprehensive medical, dental, and vision insurance options
• Dog friendly office
• Hybrid work opportunity

Our interview process includes, but is not limited to the following:

• Excel and Typing Test

We offer a competitive salary and benefits based on education, experience, and skills level, including: 

• Unlimited vacation policy
• Monthly Phone Stipend
• Comprehensive Medical, Dental, and Vision insurance options
• 401(K) plan with matching
• Dog friendly office
• Remote or Hybrid work opportunity
• Bonus Perk - $50/week Seamless allowance

Base salary based on education, experience, and skills level ($70,000-$110,000)

About WITHIN

WITHIN is the world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of offerings including media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer, we’re able to work with our brand partners in an integrated fashion, allowing us to align marketing strategies back to core business objectives. Client teams at WITHIN are trained on how to always act as a trusted business partner, acting as a fiduciary to client needs above our own.

Teams at WITHIN have the ability to work with iconic brands such as The North Face, Timberland, Ben and Jerry's and Jose Cuervo. Everyone at WITHIN wants to grow and be challenged. It’s a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems.

Check out some of our work!

We weave AI into everything we do, using the latest tech across all teams to innovate, work smarter, and make better decisions. Whether it’s in creative, operations, or anything else, AI helps us level up and do things at a whole new scale. We expect our people to use AI in their daily work, fully embracing it as a critical tool to help us succeed. 

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Locations

• New York City: 43-01 22nd St, Suite 602, Queens, NY 11101, United States
• Bogotá: Carrera 14A # 101-47. Bogotá, Distrito Capital de Bogotá 110111, Colombia
• Mexico City: Av. Insurgentes Sur 1082, Piso (Floor) 2, Oficina 2008, Ciudad de México, CDMX 03100, México

AI-Assisted Screening Notice As part of our initial application review process, we may use an AI-assisted tool to help compare skills and job titles from your resume with the requirements of the role. This tool evaluates information based on contextual relevance and is used only to support our manual review process. It is not used to make hiring decisions. If you are a resident of New York City and would like to request an alternative evaluation process or a reasonable accommodation, please contact us at 315-533-2388.