SEO Outreach Specialist

About Proton

Join Proton and build a better internet where privacy is the default

Proton was founded in 2014 by scientists from CERN on a simple truth: privacy is a fundamental human right. Since then, we’ve built the world’s largest encrypted email service (Proton Mail) and expanded into Proton VPN, Proton Drive, Proton Pass, and Proton Calendar—tools used by millions globally to protect their freedom, fight censorship, and keep their data safe. In some situations, Proton has literally helped save lives!

We are profitable, independent (no VC control), and selectively hire from the top ~1% of applicants. Our 500+ team members across 50+ countries come from leading organizations and elite academic backgrounds. We move fast, keep hierarchy light, and prioritize impact over optics. If you want to do meaningful work with exceptionally high-caliber people, this is it. Join us and do work you can truly be proud of. Check our open-source projects here!

The Team

The Organic team is a vital and growing  part of the Proton family. The significance of SEO is understood at the highest levels of the business; it serves as our primary traffic source and enables us to expand our global customer base while maintaining a low cost per acquisition (CPA). SEO is a powerful tool for generating strong brand awareness and highlighting the various privacy issues that are prevalent in today's world. 

The Role

We seek a motivated and detail-oriented Outreach Specialist to join our Organic team with a focus on the German speaking markets. The ideal candidate will speak both languages fluently, but fluency in just one is also highly desirable.

The Outreach Specialist will play a key role in our outreach/link-building function to support the growth of multiple Proton products across core markets. This role will emphasise building relationships with major global publishers and site owners to secure authoritative links in relevant publications and from other highly-regarded websites. Exceptional communication skills, a creative mindset, and a passion for driving SEO growth through offsite strategies are essential for success in this position.

What you will do

• Outreach Campaign Development: Create and implement effective outreach campaigns to acquire high-quality backlinks from relevant and authoritative websites.
• Relationship Building: Establish and maintain strong relationships with journalists, major publications, influencers, and administrators of niche websites across various industries.
• Collaboration: Work closely with diverse internal teams, such as PR, Social Media, Content, and Affiliates, to ensure that campaigns and content are optimised for link-building.
• Performance Tracking: Monitor and report on the effectiveness of outreach campaigns, including metrics related to link acquisition, traffic improvements, and search engine rankings.
• Link Prospecting: Through thorough research and competitive analysis, identify and assess potential linking opportunities.
• Pitching: Supervise the creation of persuasive email pitches and engage in negotiations for link acquisition.
• Competitor Analysis: Conduct regular analyses of competitors to identify new link-building opportunities and stay ahead of industry trends.
• SEO Compliance: Ensure all outreach activities adhere to the latest SEO best practices and search engine guidelines.
• Tool Proficiency: Effectively utilise media contact databases and standard SEO and outreach tools.

What we need from you

• Fluent (or close to) verbal and written communication skills in English and German
• Background or education in PR, marketing, or similar.
• Experience in working with news media and journalists; established relationships with publications or journalist networks are a plus.
• Demonstrated success in improving search engine rankings across various markets.
• Experience in securing backlinks from major publications in different markets.
• An ability to ideate outreach campaigns which deliver long-term value.
• Comfortable engaging with internal stakeholders to highlight the value your work brings to overall business objectives.
• Familiarity with outreach-specific PR tools as well as general SEO tools.
• Understanding overall SEO and how outreach integrates with it and other marketing efforts and channels.
• Proton is an office-first company. We expect you to spend most of your time in the office, and while we do offer some flexibility to work from home, we believe in-person collaboration helps us build the best products.

What We Offer

• Work that Matters: millions of people trust Proton with their privacy. We answer only to our users — not advertisers, not investors with conflicting agendas, not governments. The work you do here is real, and the impact is measurable. (read more about our impact here)

• Stock Options: at Proton, we all have the opportunity to be owners of the company. From day one, you have a real stake in what we're building. When Proton wins, you win.

• Technology: you'll get the right hardware and the right software you need to do your best work.

• Learning & Development: we invest in your growth because sharp people make us better. Proton is one of the fastest ways to accelerate your career because you'll be thrown into real challenges, with real ownership, from day one.

• Employee Benefits: your wellbeing isn't an afterthought. We offer strong health coverage, solid retirement options, generous leave, and wellness support so you can bring your best self to work every day

• In-Person Collaboration: Amazing things happen when passionate, smart, and purposeful people get together in the same room. With offices across Geneva, Zürich, Barcelona, London and more, you'll spend most of your time collaborating face-to-face with people who genuinely care about what they're building

• Food: Lunch and snacks are on us every day in our offices so you can focus on the work and not on what's for lunch.

• Transport: getting to the office shouldn't cost you. We cover public transport, bike allowances, or parking, whichever works for you.

• Flexible Working: you own your schedule. Set hours that work for you and your team — because outcomes matter more than when the clock says you started.

Our commitment to diversity and inclusion 

At Proton, we believe diversity drives innovation and strengthens our mission to provide privacy as a default for all. We are committed to fostering an inclusive environment where all individuals, regardless of race, ethnicity, gender, age, sexual orientation, physical ability or socio-economic background feel valued and empowered. We strive to create equal opportunities, promote open dialogue and support continuous learning to ensure every voice is heard and respected. 

If you need any extra support or reasonable adjustments during the hiring process, please let your talent partner know. 

Candidate privacy notice 

When you apply for a position, refer a candidate or are considered for a role at Proton Technologies AG (Proton, we, us or our), your information is stored in Greenhouse, in accordance with its Service Privacy Policy. This information is used to evaluate your suitability for the posted position. We also retain this information for consideration for future roles that you may apply for or that we believe may align with your background and skills. 

If we no longer have a legitimate business need to process your information, we will either delete or anonymise it. Should you have any inquiries about how we use or manage your information or if you wish to access, correct or delete your data, please contact our privacy team at careers@proton.ch.

Proton does not accept unsolicited CVs from any sources other than directly from candidates. We will not pay a fee for any placement resulting from an unsolicited offer, even if the candidate is subsequently hired by Proton. 

To learn more about our privacy policy, please visit our privacy policy page.

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