SEO Copywriter

A****BOUT TIDE

At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.

Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.

Tide facts:

• Tide is available for UK, Indian, German and French SMEs
• Over 2 million members globally and rapidly growing
• Over $300 million raised in funding
• 3,000 Tideans globally
• Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026
• We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg

ABOUT THE ROLE

We are looking for a highly skilled and data-driven Copywriter – SEO & ASO to lead our organic growth efforts across web and mobile. The ideal candidate will own end-to-end SEO and ASO strategy to drive high-intent organic acquisition for our MSME-focused financial products including Fixed Deposits, Insurance/Assurance, Lending, Prepaid Cards, and business banking solutions.

Key Responsibilities: 

Search Engine Optimization (SEO)

• Build, own, and execute organic acquisition strategy to drive high-quality traffic and conversions from MSME merchants and financial product seekers.
• Conduct keyword research and competitor analysis across MSME, lending, FD, assurance, and prepaid card segments.
• Optimize website architecture, internal linking, product landing pages, blogs, and performance pages to improve rankings & search visibility.
• Lead technical SEO improvements: crawlability, indexing, Core Web Vitals, site speed, structured data/schema.
• Build content strategy with product & content teams—blog articles, product guides, comparison pages, FAQ hubs, UGC, etc.
• Track organic funnel performance and optimize for sign-ups, applications, and revenue impact.