Organic Search Manager

Attention: Kapitus is aware that individuals posing as recruiters may be communicating with job seekers about supposed positions with Kapitus. Kapitus has received reports that the content and method of communication can vary, but messages may contain requests for payment (e.g., fees for equipment or training) and/or for sensitive financial information.

Kapitus will never ask a candidate for employment for payment or financial information during the initial application or interview process. All open positions are posted in location specific employment portals available at www.kapitus.com/careers   All legitimate Kapitus job postings on employment sites will direct candidates to complete an application through these portals before completion of the hiring process.

Candidates with additional questions or concerns regarding any recruiting communications or Kapitus’ recruiting process in general should email recruiting@kapitus.com 

Kapitus is seeking a strategic, analytical, and collaborative Organic Search Manager to join our Brand Marketing team to support the development and execution of our organic search strategy across traditional search engines and AI-powered search experiences.  This individual will collaborate closely with the Director of Brand Marketing and cross-functional stakeholders to improve the organic visibility and discoverability, performance, and authority of Kapitus' digital content to help drive qualified traffic, increase brand awareness, and support long-term business growth. 
The ideal candidate is equal parts strategist and practitioner, having the ability to think critically about the future of search while also rolling up their sleeves to analyze data, identify opportunities, create actionable recommendations, and drive execution. 
 
What you will do:

Organic Search Strategy & Planning
•    Assist in the development and execution of comprehensive SEO and AI Search Optimization (AISO/GEO) strategies that support business growth and brand objectives. 
•    Conduct keyword, prompt, topic, competitor, and search intent research to identify opportunities across the customer journey. 
•    Assist in building and maintaining organic search roadmaps aligned with company goals and content priorities. 
•    Identify emerging search trends, algorithm updates, AI search developments, and opportunities to improve organic performance. 
•    Monitor competitive search landscapes and recommend strategic initiatives to increase market visibility and share of voice. 
AI Search Optimization (AISO/GEO)
•    Monitor Kapitus' visibility across AI-powered search and answer platforms, including ChatGPT, Gemini, Perplexity, Claude, and emerging search experiences.  •    Evaluate how AI platforms represent the Kapitus brand, products, and expertise.  •    Identify opportunities to improve citation frequency, content discoverability, entity recognition, and brand visibility within AI-generated responses.  •    Develop recommendations to improve inclusion in AI-powered search experiences.  •    Research emerging AI search optimization methodologies and recommend testing opportunities.  •    Monitor competitor visibility and share-of-voice across AI search platforms.