UK Market Lead

Blockchain is connecting the world to the future of finance. As the most trusted and fastest-growing global crypto company, it helps millions of people worldwide safely access cryptocurrency. Since its inception in 2011, Blockchain has earned the trust of over 90 million wallet holders and more than 40 million verified users, facilitating over $1 trillion in crypto transactions.

As we expand our global footprint, we are seeking a highly entrepreneurial and strategic UK Market Lead, for the United Kingdom to Grow revenue locally. Reporting to the Vice President of Product, this role acts as the functional lead of the market — responsible for growing active users and revenue locally.

WHAT YOU WILL DO

Own Product readiness & Experience 

• Own the user experience in your local market, ensuring the product feels intuitive, relevant, and aligned with user expectations.
• Proactively test the app to surface bugs, friction points, and UX gaps—then relay actionable insights and optimization ideas to the engineering team.
• Influence product positioning by bringing deep local knowledge and user empathy to help shape messaging, feature prioritization, and market fit.

Lead Local Market Development

• Immerse in the local crypto ecosystem and regulatory landscape.
• Increase brand visibility by representing the company on relevant podcasts and speaking at crypto meetups or industry panels. You will attend at least a crypto meetup a week, preferably you host them. 
• Ensure marketing initiatives are localized to regional user behavior and culture.

Build Growth Channels

• Establish partnerships with fintechs, banks, payment platforms, influencers, affiliates, and community leaders.
• Cultivate relationships that drive acquisition and brand trust.

Interface Across the Company

• Collaborate cross-functionally with marketing, legal, product, compliance, and engineering teams.
• Ensure data collection is accurate and reflective of market-specific performance.

Navigate Stakeholder Relationships

• Serve as a representative of Blockchain.com in business and community forums.

Set Up and Scale Operations

• Monitor KPIs and use data to inform iteration and growth decisions.

Identify Risks & Escalate Opportunities

• Raise market-specific obstacles and opportunities to executive leadership.
• Be responsive to fast-changing market dynamics and competitive pressures.