Head of Demand Generation

Integration meets Innovation

At Celigo, we believe integration should empower — not exhaust — innovation. As a modern Integration and Automation Platform (iPaaS), we’re on a mission to simplify how companies integrate, automate, and optimize processes. Powered by game-changing technology like runtime AI and prebuilt, mission-critical integrations, Celigo is redefining how businesses connect their world.

Celigo is seeking a proven, senior demand generation leader to own the full pipeline engine from always-on digital programs to brand and thought leadership amplification, digital events, and sales development. The right candidate brings a track record of building integrated, data-driven marketing motions in fast-growing B2B SaaS companies and can operate at both the strategic and executional levels.

You will report to the VP of Revenue Marketing and serve as a key GTM partner to Sales, RevOps, and Marketing leadership. This role carries direct accountability for the marketing-sourced and marketing-influenced pipeline across new-logo and expansion efforts.

What would you do if hired? 

Always-On Demand Generation

• Drive MQL-to-SQL conversion through full-funnel campaign architecture;  from top-of-funnel awareness to qualified pipeline handoff
• Partner with Marketing Ops and RevOps to ensure clean attribution, lead routing, and funnel reporting in HubSpot and Salesforce
• Manage paid media budgets with a rigorous test-and-optimize cadence; own program ROI and CAC reporting
• Develop programs in partnership with ABX Campaign Architecture to drive account engagement and pipeline acceleration for target ICP accounts

Content Strategy & Thought Leadership Promotion

• Lead content distribution strategy across owned, earned, and paid channels ensuring thought leadership assets (research reports, Gartner MQ, analyst content) are activated across every demand motion
• Collaborate with Product Marketing and Content teams to develop demand-generating content: webinars, whitepapers, case studies, solution briefs, and digital content sequences
• Drive awareness and new logo pipeline through brand amplification programs, including employee advocacy, partner co-marketing, and executive visibility
• Leverage editorial and content calendars to maintain consistent, campaign-integrated messaging across all channels

Digital Human & Webinar Programs

• Own the webinar program end-to-end: strategy, topic selection, promotion, speaker coordination, production, and post-event lead nurture