Marketing Specialist

GuidePoint Security provides trusted cybersecurity expertise, solutions and services that help organizations make better decisions and minimize risk. By taking a three-tiered, holistic approach for evaluating security posture and ecosystems, GuidePoint enables some of the nation’s top organizations, such as Fortune 500 companies and U.S. government agencies, to identify threats, optimize resources and integrate best-fit solutions that mitigate risk.

The Marketing Specialist plays a crucial role in driving sales development, building the pipeline, increasing partner engagement, and supporting account-based selling. The ideal candidate will be able to work with minimal oversight to drive the growth of GuidePoint Security. The Specialist will be responsible for connecting marketing activities to revenue outcomes by working cross-functionally with sales leadership and other partners. Activities are based on the region’s marketing plan that is developed in collaboration with sales and marketing.

Roles and Responsibilities

• Work with marketing leadership to help execute the region’s marketing plan.

• Drive the development and execution of assigned regional marketing campaigns and events from concept through post-event analysis, with minimal direction from leadership.

• Own sponsorship coordination for events, including partner outreach, negotiation, execution, and post-event deliverable fulfillment

• Develop and execute campaign performance reporting; track KPIs in Marketo, identify trends, and recommend optimizations based on data.

• Translate sales priorities and account-based selling strategies into targeted marketing programs that support pipeline growth.

• Produce and oversee the creation of marketing assets, ensuring brand consistency and message alignment across channels.

• Facilitate lead funnel management and proactively flag gaps or bottlenecks to leadership with recommended solutions.

• Build and strengthen relationships with vendor/partner marketing contacts to expand co-marketing opportunities.

• Serve as a go-to resource for junior team members on tools, processes, and best practices.

• Collaborate with marketing leadership to inform the region's marketing plan with insights from campaign performance and field feedback.

• Other duties as assigned.

Required Experience

• Bachelor’s degree preferred.