Director Of Sales

Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Your Impact

Our Strategic Accounts (internally referred to as T1200) segment focuses on Axon’s most strategic U.S. State & Local Law Enforcement agencies- large, complex accounts where our full ecosystem can transform how communities are protected.

This leader owns:

• Bookings and revenue performance for the NE strategic accounts segment
• People leadership for a team of high-performing Key Account Executives (core sellers)
• Strategic account execution across complex, multi-stakeholder deals
• Adoption of Axon’s full ecosystem- from TASER and sensors to software, AI, and real-time operations

What You’ll Do

Location: Remotely from the Northeast region of the United States. Must live within an hour of a major airport and on the road 40-60% of time.
Reports to: You will report into a Vice President of Sales and operate as a key member of the U.S. State & Local Law Enforcement leadership team.

Lead and Develop a High-Performing Sales Team

• Directly lead a team of Key Account Executives covering Axon’s most strategic State & Local Law Enforcement accounts.
• Recruit, onboard, and develop top sales talent; build a high-bar, accountable, performance culture.
• Set clear expectations around territory planning, pipeline hygiene, prospecting, and ecosystem selling.
• Conduct regular 1:1s, field rides, and deal reviews focused on coaching to outcomes, not just activity.
• Create an environment of continuous learning around Axon’s expanding product set, competitive landscape, and public safety trends.

Own Segment Strategy and Execution

• Build and execute a comprehensive go-to-market plan for the strategic accounts segment aligned with Axon’s strategic priorities.
• Define account segmentation, coverage models, and territory design to maximize growth and customer impact.
• Drive multi-product, multi-year, enterprise agreements that land and expand Axon’s ecosystem within agencies.
• Champion AI and real-time operations offerings as core to the Axon value proposition, not add-ons.
• Partner closely with Majors, Mid City, Small City, Inside Sales, and New Products leaders to ensure a coordinated coverage model across shared customers.

Drive Forecasting, Pipeline, and Operational Rigor

• Own forecast accuracy and segment performance against quarterly and annual bookings targets.
• Establish disciplined pipeline standards (coverage ratios, stage definitions, conversion benchmarks) and hold the team accountable.
• Run tight operating cadences: QBRs, weekly forecast calls, and deal strategy sessions grounded in data.
• Leverage Salesforce and BI tools to understand trends in win/loss, product mix, pricing, and cycle time, and translate insights into specific actions.

Lead Strategic Deals and Customer Relationships

• Act as executive sponsor on the highest-impact opportunities and renewals in the strategic accounts segment.
• Build deep relationships with chiefs, sheriffs, command staff, IT leaders, procurement, and political stakeholders to navigate complex decision processes.
• Guide the team through large, multi-year RFPs and competitive bids, ensuring we position Axon’s differentiated value and total cost of ownership.
• Orchestrate cross-functional deal teams (Sales Engineering, Professional Services, Customer Success, Legal, Finance) to deliver clean, scalable, and winnable proposals.

Partner Cross-Functionally to Scale Impact

• Collaborate with Product, Marketing, Sales Strategy, Revenue Intelligence, and Customer Success to:
• Shape segment narratives and campaigns tailored to State & Local Law Enforcement
• Identify whitespace, expansion, and cross-sell opportunities
• Influence product roadmap with field feedback from strategic agencies
• Represent the voice of the strategic accounts customer in internal planning, helping Axon prioritize what matters most to large agencies.

What You Bring

• 10+ years of progressive experience in enterprise or strategic sales, with at least 5+ years leading frontline sales teams.
• Proven success leading high-performing sales teams in complex, multi-product environments (SaaS, hardware + software, or public sector technology strongly preferred).
• Experience selling to public sector / SLED, ideally State & Local Law Enforcement or adjacent public safety markets a plus.
• Demonstrated ability to:
  • Exceed multi-million-dollar bookings and revenue targets through team leadership
  • Guide teams through long, complex sales cycles with multiple stakeholders and formal procurement
  • Structure multi-year, multi-product agreements that balance customer outcomes and Axon’s growth
• Strong operational discipline: expert in pipeline management, forecasting, and territory planning.
• Excellent executive presence and communication skills—comfortable presenting to C-level, elected officials, command staff, and Axon executives.
• High learning agility with the ability to quickly understand and coach others on Axon’s full technology ecosystem.
• Deep alignment with Axon’s mission to protect life, capture truth, and accelerate justice; genuine empathy for the challenges facing law enforcement and communities today.

Benefits that Benefit You

• Competitive salary and 401k with employer match
• Discretionary paid time off
• Paid parental leave for all
• Medical, Dental, Vision plans
• Fitness Programs
• Emotional & Mental Wellness support
• Learning & Development programs
• Employee Resource Groups (ERGs)
• And yes, we have snacks in our offices

Benefits listed herein may vary depending on the nature of your employment and the location where you work.

Axon is a total compensation company, meaning compensation is made up of base pay and commission targets. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit https://www.axon.com/careers.

Base Pay Range$148,500—$237,600 USD

Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.

Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Important Notes

The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

We collect personal information from applicants to evaluate candidates for employment. You may request access, deletion, or exercise other CCPA rights at axongreenhousesupport@axon.com or via our Axon Privacy Web Form. For more information, please see the Your California Privacy Rights section of our Applicant and Candidate Privacy Notice.

Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com.  Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.

Phishing alert:  Axon will never ask you to pay for any part of the hiring process, including training, equipment, or background checks. We do not make job offers via text message, WhatsApp, or instant messaging platforms without a formal interview process.  All legitimate job openings are listed on our official careers page at https://www.axon.com/careers.  If you receive a suspicious offer or outreach from an email address that is not @axon.com, or if you are asked for sensitive personal information (bank details, Social Security Number) prematurely, please ignore the message and report it to recruitingops@axon.com.