Associate Product Marketing Manager

About Starburst

Starburst delivers enterprise intelligence at scale by giving organizations secure, governed access to all their data, wherever it lives. Built for distributed data environments, Starburst helps enterprises power AI and analytics without the cost and complexity of traditional data consolidation. With open standards including Trino and Apache Iceberg, Starburst enables trusted access to complete enterprise context while helping organizations avoid vendor lock-in. Leading global enterprises trust Starburst to fuel AI, analytics, and enterprise intelligence. Learn more at starburst.ai.

About the role

Building a great product is not the same as successfully bringing it to market. Every roadmap conversation, launch, webpage, sales deck, and customer evaluation is an opportunity to tell a clear, consistent story.

We’re seeking an Associate Product Marketing Manager to help make Starburst easier to understand, buy, and sell. You will translate technical product capabilities into clear customer value, bring new products and features to market, and connect what we build to the revenue plays that help customers discover, evaluate, and purchase Starburst.

This role reports to the Head of Product Marketing within the Product organization. You will work closely with Product Managers and Engineering while collaborating across Marketing and GTM—including content, demand generation, Sales Development Representatives, Account Executives, Solution Architects, RevOps, and enablement.

We are building a small, high-impact Product Marketing function, so this is a hands-on builder role. Every PMM must be able to connect product, launch, marketing, and field execution, although successful candidates may bring deeper experience in either product and launches or GTM and sales plays.

As an Associate Product Marketing Manager at Starburst, you will:

• Develop clear messaging and positioning grounded in the customer problem, the value Starburst provides, and what makes our approach different
• Translate complex data and AI infrastructure into simple, credible stories for technical buyers, business stakeholders, sellers, and partners
• Partner with Product Managers early in the development process to build market and customer understanding into roadmap, launch, and go-to-market decisions
• Own product launches from strategy through execution, including target audience, launch tier, core message, customer-facing assets, internal readiness, distribution, and follow-up
• Build the materials customers need to evaluate Starburst, including architectural narratives, demos, proof points, competitive guidance, trial and POC support, documentation inputs, and analyst materials
• Develop revenue plays that connect customer pain to groups of Starburst capabilities, then equip Marketing and the field to execute them consistently
• Create practical seller enablement for AEs, SDRs, and Solution Architects, including playbooks, pitch materials, competitive guidance, discovery questions, and objection handling
• Gather customer, buyer, competitive, and field intelligence through interviews, win/loss analysis, seller engagement, and direct customer conversations
• Measure impact using product adoption, launch engagement, pipeline, revenue-play performance, and qualitative field and customer evidence
• Help establish the operating system for a growing Product Marketing function, including reusable messaging, launch processes, templates, planning cadences, and feedback loops
• Use AI to accelerate research and execution while maintaining human judgment and accountability for everything that ships

Some of the things we look for:

• Approximately 3–5 years of experience in product marketing, product, data or business analysis, solutions consulting, sales enablement, GTM strategy, or another relevant role; prior Product Marketing experience is welcome but not required
• The ability to understand a technical product and explain its value in concise, customer-friendly language
• Strong writing, synthesis, presentation, and storytelling skills
• A bias toward execution: you prioritize useful customer-facing work, move quickly through ambiguity, and improve what you ship using market feedback
• Commercial judgment and an interest in connecting product investments to customer adoption, pipeline, and revenue
• The curiosity and technical aptitude to develop fluency in modern data platforms, analytics, AI infrastructure, and the competitive landscape
• Strong cross-functional relationship skills and the confidence to work directly with Product Managers, engineers, marketers, executives, sellers, and customers
• A willingness to seek out real customer and field evidence rather than relying exclusively on internal assumptions
• Ability to travel: This role will require up to 25% in-person travel for new-hire onboarding, team and company offsites, customer engagements, field events, and other business needs

Nice to have:

Strong candidates may bring deeper experience in one of the following areas. We do not expect applicants to have everything listed below.

Product and launches

• Experience as a data engineer, BI or data analyst, solutions engineer, technical marketer, or PMM for a technical infrastructure product
• Familiarity with SQL, data platforms, lakehouses, federated query, Trino, Apache Iceberg, cloud data warehouses, or enterprise AI
• Experience translating roadmaps into differentiated positioning and executing launches that drive evaluation and adoption
• Comfort working closely with Product and Engineering teams on technically detailed subject matter

GTM and sales plays

• Experience in product marketing, GTM strategy, sales enablement, campaign strategy, revenue programs, or customer and market research
• Experience building plays that align product capabilities, marketing campaigns, seller activity, and measurable revenue outcomes
• Familiarity with buyer research, win/loss analysis, competitive intelligence, seller interviews, or pipeline analysis
• Experience working directly with AEs, SDRs, Solution Architects, RevOps, or demand generation teams

Starburst is dedicated to maintaining fair and equitable compensation practices. The salary range provided for this role reflects the minimum and maximum targets for candidates across all U.S. locations and could be inclusive of variable compensation, such as commission or bonus. All employees receive equity packages (ISOs) and have access to a comprehensive benefits offering. Actual compensation packages are determined based on relevant skills, experience, education and training, and specific work location. For more information, connect with the recruiting team or Hiring Manager during the process as they can provide more detailed information about the salary range.

Pay Range$107,000—$137,000 USD

Build your career at Starburst

All-Stars have the opportunity and freedom to realize their true potential. By building alongside top talent, we’re empowered to take ownership of our careers and drive meaningful change. Anchored in industry-proven technology and unprecedented success, All-Stars are taking on the challenge everyday to disrupt our industry –  and the future. 

Our global workforce is supported by a competitive Total Rewards program that reflects our commitment to a rewarding and supportive work environment. This includes a variety of benefits like competitive pay, attractive stock grants, flexible paid time off, and more. 

We are committed to fostering an intentional, inclusive, and diverse culture that drives deep engagement, authentic belonging, and an exceptional All-Star experience. We believe that diversity of thought, perspective, background and experience will enable us to own what we do, drive our success and empower our All-Stars to show up authentically.

Starburst provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state
 or local laws.