Analyst

Title of role: Sr. Analyst, Retargeting & Remarketing
Location: New York, NY or Boston, MA; Hybrid (2 days in the office required) **
Approved Salary Range: $95,000 - $110,000**

About the Role:

Rue Gilt Groupe is seeking a digitally-led marketing professional to join our marketing team. As a Sr. Analyst, Retargeting & Remarketing, you will be a key driver of our mission to be the most engaging off-price style destination. You will lead initiatives to drive top-line growth through Member re-engagement and reactivation, specifically focusing on the execution of our strategy and execution of our retargeting and remarketing programs across major ad platforms (Meta, Google, and beyond).

This role is highly cross-functional, requiring you to partner with Technology, Product, Creative, and Merchandising teams to deliver measurable results. You will gain deep exposure to the intersection of Ad Tech and retail while solving complex business problems in a fast-paced environment. At RGG, we Empower our analysts to move beyond platform metrics and focus on true business outcomes that spark delight for our members.

Key Responsibilities:

Scalable Retargeting & Remarketing Strategy

• Deliver measurable growth in reactivation and repeat purchase rate through expert management of retargeting and remarketing campaigns across Meta, Google and expansion channels.
• Optimize efficiency through structured testing, audience segmentation, and strategic budget allocation to ensure we are leading, not following, in the social remarketing space.
• Partner with Product teams to unlock incremental performance by improving our dynamic product feed strategy, pixel/CAPI data quality, and audience signal accuracy.

Data-Driven Impact & Analysis

• Identify high-impact opportunities for growth by conducting deep-dive analyses of campaigns, audience segments, and lapsed-Member behavior.
• Translate complex data into clear, actionable insights that influence high-level investment decisions.
• Shift focus from standard platform KPIs to holistic business outcomes, ensuring every dollar spent drives long-term Member value and LTV.

Channel Innovation (Social, CRM & Beyond)

• Test into expansion opportunities across the full social retargeting ecosystem, including emerging placements, creative formats, and new platform partners.
• Build future-ready channels by supporting more precise audience modeling and cross-channel identity resolution.
• Bridge the gap between paid social, CRM, and lifecycle marketing to establish emerging re-engagement channels.