Marketing Operations Manager

About HG

 HG Insights is the pioneer of Revenue Growth Intelligence. For more than a decade, we have delivered comprehensive, AI- driven datasets on B2B buyers, technology adoption, IT spend, and buyer intent, sourced from billions of data points.

Today, we are a trusted partner to Fortune 500 technology companies, hyperscalers, and innovative B2B vendors seeking precise go-to-market analytics and decision-making. Through an evolving suite of AI agents that incorporate first-party data and buyer signals, HG Insights enables AI-powered GTM automation across sales, marketing, RevOps, and data analytics teams, modernizing GTM execution from strategy through activation.

About the Role

We're looking for a Marketing Operations Manager with 8+ years in B2B marketing operations to own campaign execution and lead lifecycle management across our martech stack. You'll bring an AI-first approach to the role, using AI tools to speed up campaign builds, QA, and reporting, while working hands-on in Marketo, Salesforce, LeanData, and Qualified. You'll partner with marketing, sales, and RevOps to keep campaigns accurate, scalable, and tied to pipeline results.

What you’ll do

Campaign Execution

• Own end-to-end campaign builds - email, nurture, webinar, digital, and integrated programs - in Marketo and Salesforce, including landing pages, forms, segmentation, and reporting
• Standardize templates, naming conventions, and QA processes to keep campaigns scalable and error-free
• Translate requirements from marketing and sales stakeholders into execution plans

Marketing Automation & CRM Operations

• Manage Marketo-Salesforce sync, Salesforce campaign structures, and attribution reporting
• Own lead lifecycle management: scoring, routing, segmentation, nurture workflows
• Troubleshoot sync and integration issues; partner with RevOps and Sales on process alignment

Data Governance & Reporting

• Maintain data hygiene, deduplication, and segmentation standards with SalesOps
• Build and maintain dashboards tracking funnel conversion (MEL, MQL to Opportunity), influenced pipeline, and ROI in Salesforce and other supporting systems.
• Turn campaign and funnel data into recommendations that improve conversion and efficiency

Process & Martech Management

• Document SOPs and playbooks; automate manual work where possible
• Support the broader martech stack (webinar platforms, enrichment, intent tools) and evaluate new capabilities

What we are looking for