Director Digital Strategy

Sphere Entertainment Co. is a leader in immersive experiences, technology and media. The Company includes Sphere, an experiential medium powered by advanced technologies. The first Sphere opened in Las Vegas, with a second venue planned for Abu Dhabi. In addition, the Company includes MSG Networks, which operates two regional sports and entertainment networks, MSG Network and MSG Sportsnet, as well as a direct-to-consumer and authenticated streaming product, MSG+, delivering a wide range of live sports content and other programming. More information is available at www.sphereentertainmentco.com.

Who are we hiring?

The Director of Digital Strategy & Experience is responsible for defining and driving the company’s digital strategy across content, experience, performance, analytics, and lifecycle marketing. This role owns the end‑to‑end digital customer journey across all digital touchpoints and ensures digital channels support business objectives through strong content, discoverability, performance, and website health. The role leads a multidisciplinary team and works closely with product, engineering, creative, and marketing stakeholders to deliver best-in-class digital experiences that drive engagement, conversion, and retention.

What will you do?

Digital Strategy & Optimization

• Own Sphere’s end‑to‑end digital strategy, including content, discoverability, performance, and analytics, ensuring alignment with brand, marketing, and business goals
• Collaborate with product and engineering teams to develop and optimize company websites and digital platforms, ensuring best-in-class user experience, accessibility, and conversion
• Drive end-to-end customer journey mapping and optimization across acquisition, engagement, conversion, and retention
• Oversee the digital content ecosystem including web, email, landing pages, and owned media channels
• Ensure robust digital tracking and attribution across all digital touchpoints using GA4, Looker, and similar martech tools.
• Establish frameworks for personalization, dynamic content delivery, and audience segmentation across digital touchpoints
• Own the experimentation program, designing and executing A/B and multivariate testing across digital channels to continuously improve performance, UX, and conversion