Editor
US$80,000 – US$110,000 / yr base salary
Posted 5 Dec 2024
Advertised as “Editor, Content innovation”
BranchFactor Summary
The original posting with the fluff stripped out
- Management level
- Individual contributor
Compensation
| Base salary | US$80,000 – US$110,000 / yr |
|---|
Role speciality
AI-driven editorial contentAudience growth and monetizationDigital PublishingSEO
Useful technologies
Adobe Creative SuiteAdobe SenseiAhrefsAmazonCanvaChatGPTCopy.aiGoogle AnalyticsIngram SparkJasperOpenAISEMrushShopifySurfer SEO
Job Overview:
Sunset Magazine is seeking a visionary Editor, Content innovation to lead the charge in leveraging AI to create cutting-edge editorial products and significantly drive audience growth and revenue. This role is central to our mission of innovating content creation for both print and digital platforms while maximizing engagement and monetization opportunities.
Responsibilities:
- Content Creation and Management:
- Develop and produce high-quality, AI-powered editorial products such as Special Interest Publications (SIPs) and digital stories, e.g., Epic Western Gardens or Modernism Week, Best Homes in the West and other SIPs.
- Create high-volume, SEO-friendly stories optimized for traffic growth using archival materials, real-time trends, and keyword research.
- Collaborate with editorial and design teams to ensure AI-driven content maintains Sunset's brand voice and quality standards.
- Mine Sunset’s 125-year archive of books and magazines to create new content, repurpose legacy material, and craft bespoke editorial projects that celebrate our history while meeting modern demands.
- Spearhead the creation of an AI-powered Western Garden Book or app, leveraging archival knowledge to provide readers with gardening insights, planting guides, and interactive features.
- Editorial Innovation:
- Spearhead the use of AI tools to produce, write, and build bespoke and automated editorial products.
- Revitalize and enhance legacy content, such as the Western Garden Book, with AI capabilities.
- Identify and implement cutting-edge AI technologies and workflows to optimize productivity and content quality.
- Traffic Growth and Revenue Generation:
- Drive website traffic growth through targeted AI-driven content strategies, focusing on top keywords and audience demand.
- Develop and execute strategies to convert page views into revenue through programmatic advertising, direct-sold ad deals, and ecommerce.
- Oversee cross-platform promotion of SIPs via pre-order campaigns, Shopify, Amazon, Ingram, Spark, and other retail channels.
- Best Practices and Tool Development:
- Stay abreast of current best practices in AI-driven content creation, SEO, and audience growth.
- Identify and implement AI-powered tools and platforms for content automation, such as ChatGPT, Jasper, Surfer SEO, or Adobe Sensei.