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Commercial Analytics & Sales Force Effectiveness at Tonix Pharmaceuticals — BranchFactor

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BranchFactor Summary

The original posting with the fluff stripped out

Expected experience: 7+ yrs
Management level: Individual contributor
Visa sponsorship: Not offered

Compensation

No salary listed for this role.

Role speciality

Commercial AnalyticsPharmaceutical AnalyticsSales Force Effectiveness

Useful technologies

ExcelIQVIAMicrosoft OfficeMMITPower BIPowerPointPythonRSQLSymphony HealthTableauVeeva CRM

Required qualifications

Field of studyBusiness, Marketing, Statistics (or related)

Study levelBachelor's

Preferred qualifications

Study levelMaster's

Original posting

Tonix Pharmaceuticals* is a fully integrated, commercial-stage biotechnology company focused on central nervous system (CNS) and immunology treatments in areas of high unmet medical need. TONMYA® (cyclobenzaprine HCl sublingual tablets 2.8 mg) is the first new treatment for fibromyalgia in adults in more than 15 years. Tonix’s CNS commercial infrastructure supports its marketed products, including its acute migraine products, Zembrace® Symtouch® (sumatriptan injection 3 mg) and Tosymra® (sumatriptan nasal spray 10 mg). Tonix is investigating TONMYA® in Phase 2 clinical trials to evaluate its potential in major depressive disorder and acute stress disorder/acute stress reaction. Tonix is also advancing a pipeline of immunology programs, including TNX-4800, a Phase 2 ready long-acting human anti-Borrelia OspA monoclonal antibody (mAb) for the prevention of Lyme disease in the U.S., and TNX-1500, a Phase 2 ready third-generation CD40 ligand inhibitor for the prevention of kidney transplant rejection. In addition, the Company is progressing TNX-2900 (intranasal potentiated oxytocin), which is Phase 2 ready for the treatment of Prader-Willi syndrome, a rare disease. To learn more, visit www.tonixpharma.com and follow the Company on LinkedIn and X.

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Develop and maintain commercial performance reporting platforms and dashboards, tracking sub-national KPIs and focusing field teams on key performance levers and region-specific analytics to drive brand performance.
Lead sales force effectiveness (SFE) activities including territory alignment, call planning, HCP segmentation and targeting, reach and frequency analysis, and incentive compensation design and administration.
Conduct ad-hoc analytics to address a wide range of business questions including customer segmentation, patient journey analysis, HCP targeting, and promotional response.
Manage national brand performance reporting and diagnostics for functional leadership (sales, market access, marketing), including the design and implementation of reporting frameworks.
Support commercial forecasting activities including demand tracking and brand performance trend analysis.
Leverage pharmaceutical data sources including IQVIA, Symphony Health, and patient-level longitudinal claims data to identify and track patients across different stages of their treatment journey.
Apply advanced analytics methodologies including predictive modeling, marketing mix analysis, and promotional response assessment to evaluate campaign effectiveness and optimize commercial investments.
Immerse in franchise strategic and tactical plans, leveraging data and analytics to proactively support business planning, performance measurement, and reporting needs for marketing and field leadership.
Collaborate with cross-functional stakeholders including Sales, Marketing, Market Access, and Finance to understand data needs and deliver insights that drive commercial strategy.
Present findings and strategic recommendations to internal stakeholders in a clear and actionable manner, including all deliverables produced by external vendors
Lead data strategy and infrastructure initiatives including: evaluation and onboarding of new commercial data sources and vendors; oversight of data pipelines and integration across IQVIA, Symphony Health, Veeva CRM, and specialty pharmacy feeds; establishment of data governance frameworks including data quality standards, access controls, and data definitions; and continuous identification of emerging analytical tools and methodologies to advance the Commercial Analytics function.
Continuously assess market trends, industry developments, and competitive dynamics to support strategic decision-making.