Graphic Designer

Company Overview

Since 1992, Big Ticket LLC has been offering huge cash prizes and dream cars, creating unforgettable experiences for our customers. Our monthly guaranteed draws give participants the chance to win massive cash prizes, luxury cars, and more, with millions of dirhams awarded to lucky winners every month.

At Big Ticket, we’re more than just a raffle; we create moments of hope, joy, and excitement for people around the world. With a mission to turn dreams into reality through exciting games and entertainment and make every draw an event to remember.

Purpose and Objectives for the Role 

The Senior Graphic Designer – CRM & Customer Communications will work as part of a high performing, fast-paced Marketing team and report directly to the Brand Manager, working very closely alongside the CRM Manager. They will support the creative development of all CRM communications across Email, WhatsApp amongst other channels, ensuring every customer interaction is visually engaging, on-brand and optimised for performance. This role will transform Customer Journeys, Promotion and Campaign strategies into high-impact creative that enhances customer engagement, strengthens brand consistency and supports commercial objectives. By consistently delivering scalable design standards and continuously improving creative effectiveness, this role will play a key part in elevating customer experience across every stage of the lifecycle.

Overall Responsibilities 

• Lead the creative development and execution of all CRM communications across Email and WhatsApp, including brand campaigns, promotional campaigns, and automated customer journeys.
• Translate campaign briefs into high-quality, consistent, focused creative that aligns with brand guidelines and commercial objectives.
• Interpret the direction of brand strategy into creative content
• Own the end-to-end design process, from concept through to final delivery, ensuring accuracy, consistency, and timely execution.
• Partner closely with CRM Manager and broader Marketing team to deliver engaging, customer-centric communications.
• Develop and maintain scalable design templates, components, and best practices to improve efficiency and consistency across CRM channels.
• Optimise creative based on campaign performance, customer insights, and A/B testing, continuously improving engagement and conversion.
• Stay up to date with CRM design trends, digital best practice and emerging creative tools to drive innovation and elevate the customer experience.
• Manage multiple projects simultaneously while maintaining exceptional attention to detail, adherence to the brand and delivering against deadlines.