Assistant Manager, Digital Business

As the Associate Manager, Digital Business  you will be managing accounts of digital service providers (music streaming platforms) and digital retail relationships in Hong Kong, and you will develop projects and initiatives that optimize revenue / opportunities for Sony Music’s artists under these accounts.

Essential to this role is a solid understanding of the digital retail landscape as well as a core understanding of the digital services. Equally important is a strong grasp of various different types of repertoires.

You will boast strong business relationships with current digital partners in Hong Kong and will play an integral role in developing partners, gathering, and synthesizing deal requirements to drive win-win outcomes in negotiations and partner development to grow digital revenue, streaming and market share for Hong Kong.

This role also supports physical product management and oversees sales channel coordination to maximize revenue and market presence.

What you will do:

DSP Account Management

•    Manage relationships with key DSPs in Hong Kong (e.g. Spotify, Apple Music, YouTube, local/regional platforms).
•    Execute release strategies in collaboration with internal and external stakeholders.
•    Negotiate and secure promotional opportunities, playlist placement, and marketing support.
•    Monitor platform updates, trends, and algorithmic changes to optimize performance.

Strategy & Partnership Development

•    Define partnership strategies, build a robust new digital business pipeline, and execute go-to-market plans to achieve market share, revenue, and chart KPI’s in line with company priorities.
•    Represent Sony Music’s interests to partners and cultivate strong, meaningful relationships, setting long-term strategies to optimize existing results and revenue/opportunities for Sony Music artists on these accounts.
•    Source requirements, design deal parameters, plan the negotiation strategy and execute negotiations with key digital partners in Hong Kong, encompassing both new local partner deals and renewals.
•    Manager projects across various activities related to the partner and their platforms. This could include collaboration on content strategies, reporting integration, ongoing analysis of partner performance, problem solving, or driving marketing & promotional initiatives with large streaming accounts to maximize revenue. 

Streaming Performance & Analytics

•    Track, analyze, and report streaming performance across all platforms.
•    Identify growth opportunities and recommend data-driven strategies to improve engagement and revenue. •    Work closely with marketing and A&R teams to optimize campaign execution.