Associate Director, Creative

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

What you'll do:

• In this role you will directly support the creative team on ideation and ownership around marketing campaigns for our catalog artists
• You should have a deep understanding in Hip-Hop, R&B, Pop, and Country culture, history and tentpole moments and lead those verticals from ideation to execution working under the VP.
• Monitor trends in the digital and advertising industries to help push the envelope beyond traditional advertising with our content and marketing teams.
• Identify growth opportunities around artists/songs/genres that have stories which “must” be told with the goal of increasing consumer consumption by keeping our artists culturally relevant, interesting and top of mind.
• You should have an excellent sense of visual style, art direction and storytelling in various mediums including: short and long form video content, social content (IG, TikTok, FB, YouTube etc).
• Be able to create and manage budgets for productions top to bottom
• Process all invoices and vendor set ups and develop keen understanding of Sony systems and supporting personal to meet production deadlines
• Maintains, owns, assigns and updates the Creative Team’s schedules
• Coordinates and maintains all legal agreements related to creative working with legal when necessary
• Updates freelancer master lists and connects with freelance talent, music video production timeline grids, and assets in our internal system
• Develop and continually expand your vast rolodex of directors, photographers, stylists, and content creators
• Educates the team on key software innovations (task management, trend-forecasting programs, etc.)
• Supports the Creative Management Team by collaborating with Brand Managers and Production to streamline projects with clear details before development begins