Coordinator, Fan Engagement

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

The Coordinator, Fan Engagement is responsible for supporting the execution of fan engagement strategies across Epic Records’ artist roster by managing day-to-day digital and audience facing platforms. This role focuses on driving fan acquisition, engagement, and retention through social media, CRM, and other fan facing digital properties, while partnering closely with the Marketing team to deliver cohesive digital campaigns.

This position requires a considerable understanding of fandoms and digital culture, and the ability to manage multiple projects in a fast-paced environment.

What you'll do:

• Manage the day-to-day operations of social media, web properties, and email/SMS channels for a designated roster of artists, supporting fan acquisition and engagement efforts
• Execute digital and social media strategies across platforms including Instagram, TikTok, X, Facebook, Snapchat, websites, microsites, pre-save pages, and fan accounts
• Create and publish copy and content designed to increase engagement and reach through audience interaction and algorithms
• Support growth and engagement initiatives for both established and developing artists, helping to foster active and loyal fan communities
• Partner with Marketing and Artist teams to help build and maintain editorial calendars across digital platforms
• Track, analyze, and report on campaign performance across platforms, using insights to inform future efforts
• Collaborate cross-functionally to ensure digital execution aligns with broader marketing and artist priorities

Who you are:

• Bachelor’s degree or equivalent work experience