Audience Intelligence Manager

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

The Senior Manager, Audience Intelligence leads Sony Music Canada’s audience insights function, delivering data-driven intelligence that informs campaign planning, audience growth, fan engagement, and direct-to-consumer strategy across the organization. The position currently manages 1 direct report and reports into a broader regional team spanning the U.S, Canada, Australia, and New Zealand.

This role focuses on transforming audience, streaming, social, and commerce data into actionable insights that support artist development, release strategy, CRM initiatives, and fan monetization opportunities.

The Senior Manager plays a critical role in measuring release and campaign performance, uncovering audience trends, to build a more unified view of the fan journey from streaming discovery and social engagement through to owned-channel interaction and commerce conversion.

This is a highly collaborative role for an analytically driven individual who is passionate about music, fan behaviour, and the evolving music data and distribution ecosystem.

What you'll do:

Analytics & Audience Insight Development

• Collaborate with Commercial Partnerships, Marketing, A&R, the Executive team and Audience Intelligence teams with real-time insights to inform artist signings, campaign planning, optimization, and post-campaign analysis.
• Collect, analyze, and interpret audience data across streaming platforms, physical sales, social media, paid media, CRM, and D2C commerce channels.
• Conduct deep-dive analyses into audience behavior, fan demographics, psychographics, and engagement trends to support targeting and segmentation strategies.
• Identify emerging audience opportunities, cultural trends, and high value fan segments that can inform artist marketing and growth strategies. • Manage product release forecasting and audience trend analysis for domestic and international frontline and catalogue priorities. • Deliver ad-hoc analysis to support the needs of the business, assist with other projects and process improvement initiatives as required.