Social Content & D2C Growth Supervisor

As the Social Content & D2C Growth Supervisor, you’ll create culture-driving content, build innovative fan engagement strategies, and turn audience passion into meaningful direct-to-consumer growth.   This is an exciting opportunity for a music lover and digital storyteller to make a real impact at the intersection of content, fandom, and commercial success.  

What you'll do:

Official Account Operations & Matrix Account System Development

• Tailor overseas music content for localized, platform-specific re-creation across Bilibili, Rednote, Douyin, and WeChat Channels, adapting to each platform's unique content ecosystem;
• Conceptualize and produce highly engaging, shareable music content features (e.g., artist fun facts, song-ralated challenges, behind-the-scenes stories, etc.);
• Participate in the planning and execution of original content projects such as artist and fan interviews, strengthening the accounts' exclusive content supply;
• Lead the end-to-end development and operation of a music promotion matrix account system from scratch, expanding content distribution channels and formats while establishing differentiated account personas.

Public-to-Private Domain Traffic Funnel Design & D2C Conversion

• Design and optimize end-to-end traffic funnels from public-domain exposure (social media reach) to private-domain destinations (mini-programs, WeCom/Enterprise WeChat, fan groups), ensuring clear user pathways and efficient conversion;
• Drive D2C product (physical albums, limited-edition merch, offline events, etc.) seeding and conversion across social platforms, taking ownership of sales-oriented outcomes.

Data-Driven, Low-Budget Precision Promotion

• Plan and execute small-budget, scaled paid promotion campaigns across major platforms (e.g., Dou+, Juguang, Rednote's Sponsored Notes);
• Adopt a "do more with less" approach to precisely target potential audiences across J-Pop, K-Pop, and Western pop music fandoms, continuously testing and refining promotion models to maximize ROI.

Who you are:

• Core audience of Western pop music, J-Pop, and K-Pop, with sustained engagement with the music industry ecosystem, fandom subcultures, and major industry charts—possessing independent music taste that extends beyond mainstream hits;
• Possess basic music deconstruction skills—able to identify internet-friendly song segments and determine their optimal presentation formats (e.g., melodic hooks, production highlights, artist persona tie-ins, etc.), with a demonstrated instinct for music/artist marketing.