Category Management Director

Blue Nile is seeking a Director of Category Management, Jewelry to lead strategy, performance and evolution of jewelry categories. This leader will own assortment strategy, product architecture, financial performance, lifecycle management and merchandising expression of the business. The Director will use a combination of merchant intuition, customer insight, competitive intelligence to maximize existing sales and create incremental revenue streams based on growth opportunities.

In this role you will create a curated, differentiated jewelry assortment to strengthen the Blue Nile brand point of view while delivering against revenue, margin, productivity and inventory objectives.

The ideal candidate will leverage taste level, customer instincts and deep analytic acumen to identify opportunities, make decisive assortment choices and mobilize cross-functional partners around a clear category vision.

Responsibilities - Category Strategy and Ownership:

• Own the vision, strategy and commercial performance for Blue Nile jewelry categories
• Develop multi-year category strategies that define the role of each category within the broader jewelry portfolio and identify opportunities for growth, differentiation and portfolio evolution
• Establish clear assortment architecture across key product segments, price points, materials, styles and customer needs
• Identify category white space and translate customer, competitive and performance insights into actionable product opportunities.
• Serve as the category authority - maintain a deep understanding of the customer, product landscape, competitive environment and emerging jewelry trends
• Build compelling business cases and recommendations for category investments, assortment changes and new growth opportunities
• Partner with Site Merchandising, Creative, Marketing, Technology and Retail to ensure Diamond Basics are presented in ways that make selection inspiring, understandable and intuitive on site and in store
• Establish product priorities for category pages, search, sort, recommendations, storytelling, marketing, and promotional placements
• Ensure hero products and key assortment stories receive appropriate visibility
• Balance visibility of proven core products with strategic newness and growth opportunities
• Translate complex product differences into clear merchandising stories that help customers quickly understand why a product matters
• Provide Retail partners with clear product priorities and category stories that Client Advisors can confidently bring to customers

Responsibilities - Assortment & Curation:

• Lead the development of assortments that balance core business, newness, innovation and distinctive product
• Determine the appropriate breadth, depth, mix, price architecture and SKU productivity required to achieve category objectives