Performance Marketing

This role is part of our Central Marketing Team at saas.group.

What is saas.group?

Think of us as the driving catalyst behind your favorite software success stories. saas.group, established in 2017, is on a mission to turbocharge promising B2B SaaS ventures, unlocking their full potential. As a Software-as-a-Service portfolio powerhouse, we specialize in acquiring small software treasures and polishing them into industry stars. With a dynamic, fully remote team of nearly 400 colleagues spanning 50+ countries we are truly global and we are rewriting the playbook on SaaS innovation and collaboration. We grow 25 exciting brands under our umbrella. Feel free to explore our Candidate's Hub to get an insider's view, dive into our culture, gain valuable insights into our teams and how we work.

Also, don't forget to follow saas.group on LinkedIn to stay up-to-date on our job openings, podcast episodes, and with all things happening at our company.

Profile Overview

At saas.group paid acquisition across our portfolio runs through a small network of experienced PPC freelancers. We're looking for a German-speaking Performance Marketing Lead to oversee this: someone who owns the standards, strategy and quality bar for paid across our portfolio, from accounts ranging from small to large monthly budgets. The role goes beyond people-management, with continued hands-on responsibilities. You'll set the systems and direction and lead the freelancer network, but you'll also be in the accounts yourself on the most valuable brands, and you'll be the person we trust to judge whether the work being done is actually good. If you want real ownership of a function where your work impacts 25+ brands, this is that role.

Your immediate impact in the first 3-6 months will be:

• Take ownership of our most valuable paid accounts and demonstrably move performance, while keeping smaller-budget accounts efficient.
• Set a consistent standard across all brand accounts: how campaigns are structured, how conversions are tracked, how performance is reported, so there's a consistent quality bar across the whole portfolio.
• Take over the paid accounts of a newly acquired brand cleanly: audit, tracking check and handover with no performance dip.

Your responsibilities

• Own paid performance strategy and standards across the portfolio, and run the most valuable accounts hands-on yourself (Google Ads, Microsoft Ads, LinkedIn, and others), including ad copy and landing page testing.
• Lead and support our PPC freelancers: set targets, review accounts, approve budgets, run regular syncs, challenge the "why" behind decisions, and keep the rest of marketing in the loop.