Growth & Marketing Subscriptions Manager

About The Weather Company:

The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).

AI is part of how we work:

Human judgment, expertise, and creativity remain essential and are amplified by AI. We expect everyone in this role to use AI thoughtfully and proactively to accelerate their performance, improve the quality of their work, and explore new possibilities. We are looking for people who are curious, adaptable, and excited to help shape an AI-enabled culture that delivers better outcomes for our customers and our company.

Job brief:

We are seeking an experienced and motivated Manager, Growth & Marketing Subscriptions to support the strategic development, expansion, and execution of our subscription offerings. This role will partner closely with the Director of Growth & Marketing Subscriptions to help define the go-to-market strategy for new subscription products, optimize existing offerings, and drive sustainable subscriber growth and retention. This role will act as a key connector between Creative, Product, and Engineering, helping ensure our subscription value proposition resonates powerfully with our target audiences and delivers exceptional business results. This role will cover Web, Mobile Web, and Apps.

Join us as we navigate a large-scale organizational transformation. We move fast, and we need someone who can bring clarity to ambiguity while driving success in an ever-changing environment.

The impact you'll make:

• Support the growth and subscription marketing strategy, focusing on customer acquisition, conversion, activation, retention, and monetization.
• Develop compelling and differentiated subscription value propositions, messaging, and positioning that clearly articulate the benefits of our offerings.
• Manage subscription growth channels and execute rigorous A/B testing and optimization programs across the funnel.
• Act as a key marketing partner in the product development process, providing input to the roadmap based on market opportunity, competitive analysis, and consumer insights.
• Work closely with Product and Engineering to bring new subscription offers and value propositions to our audiences.