Regional Sales Manager

As a leader and innovator in the snack food industry for over 50 years, J&J Snack Foods provides branded snack foods to foodservice and retail supermarket outlets across the U.S. Its products include such icons as SUPERPRETZEL, ICEE, and Dippin’ Dots along with other key brands like LUIGI’S Real Italian Ice, The Funnel Cake Factory Funnel Cakes, and Hola Churros. J&J also has a strong presence in bakery providing cakes, cookies, and pies to some of the largest grocery and convenience retailers in industry. Our company continues to deliver record sales led by a talented team and a commitment to “Fun Served Here”.

Position Summary

The Regional Sales Manager is responsible for leading all sales activities for assigned HEB accounts and other regional customers. This role drives the strategic direction, development, and execution of account-specific business plans across multiple product categories to maximize revenue, profitability, and volume.

The Regional Sales Manager manages both broker-led and direct customer relationships, with full accountability for profit and loss performance. This role requires consistent achievement of budget targets and contribution to overall business growth.

Essential Functions

• Lead and manage all sales activities for assigned accounts, including the development and execution of long-range and annual business plans to achieve sales, profit, and volume objectives.
• Drive distribution expansion, promotional planning, and trade spend management within established guidelines.
• Develop and manage sales forecasts; lead promotional execution, trade strategy, and account performance tracking.
• Represent assigned accounts in cross-functional meetings, collaborating with internal teams such as marketing, supply chain, and finance.
• Own day-to-day and strategic account management to win, maintain, and grow business.
• Identify and develop new business opportunities, including new customers, channels, and private label initiatives.
• Partner with marketing on product innovation, commercialization, and digital engagement strategies.
• Balance tactical execution and strategic planning (approximately 50% / 50%).
• Analyze complex business situations using both quantitative and qualitative data to inform decision-making.
• Lead sales planning best practices, including pipeline management and Sales Action Planning processes.
• Manage cross-functional projects at a strategic level.
• Develop and execute growth strategies aligned with overall business objectives.
• Maintain full budget and P&L responsibility for assigned accounts.