Digital Marketing Manager
US$130,000 / yr base salary
Posted 16 Mar 2026
Advertised as “Senior Digital Marketing Manager | Sage Home Loans ”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 6+ yrs
- Management level
- People management
- Employment
- Hybrid
| Base salary | US$130,000 / yr |
|---|
This role has a preference for a hybrid schedule based in our South Charlotte, NC Headquarters (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.
For the Sage Home Loans website click here. Curious how Sage Home Loans fits into Red Ventures? Click here.
Sage Home Loans is on a mission to revolutionize the industry by making mortgage simple. We are seeking a Senior Digital Marketing Manager to lead strategy and execution across paid media, organic growth, web experience, and content strategy. This is a hands-on, high-impact role responsible for driving qualified demand, optimizing the full digital journey, and scaling modern search strategies—including SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). You will partner cross-functionally to turn insight into action, elevate our brand presence, and create measurable revenue growth in a fast-moving, regulated environment. If you believe every second counts, win the right way, and are committed to getting better every day, this role was built for you.
What You’ll Do:
Paid Media & SEM Campaign Management
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Own strategy, execution, and optimization across paid search (SEM), paid social, display, and emerging digital media channels
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Manage budget allocation, bidding strategy, audience targeting, creative testing, and campaign pacing to maximize ROAS and CPL performance
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Implement rigorous A/B testing across ad creative, landing pages, and audience segments to drive continuous improvement
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Ensure all advertising campaigns align with mortgage regulatory standards and compliance requirements
Search Engine Optimization, AEO & GEO
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Develop and execute a modern search roadmap that expands beyond traditional SEO to include AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies
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Optimize for high-intent queries, featured snippets, voice search, AI-generated responses, and emerging search surfaces
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Partner with content and product teams to improve technical SEO, site architecture, crawlability, and schema markup implementation
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Monitor organic search rankings, share of voice, and AI search visibility using advanced analytics tools
Website Experience & Landing Page Optimization
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Own the end-to-end website conversion funnel from ad click to application start, with a relentless focus on revenue generation