Brand Writer
US$100,000 – US$120,000 / yr base salary
Posted 13 Jun 2026
Advertised as “Senior Brand Writer”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 3–6 yrs
- Management level
- Individual contributor
- Employment
- Hybrid
| Base salary | US$100,000 – US$120,000 / yr |
|---|
About InstaLILY
InstaLILY is an AI products and infrastructure company that puts execution at the frontier of enterprise AI. That work begins with Lily™, the world's first AI Forward Deployed Engineer, which learns how a business works, builds the software it needs, and goes live in days. It does not leave when the work ships; it stays and keeps the software working as the business changes. Lily runs wherever the work happens, in the cloud, on-premise, or at the edge, through InstaLILY's Small Data Center, built with NVIDIA technology. Founded in 2023 by Amit Shah and Sumantro Das, InstaLILY has raised nearly $100 million from Energize Capital, Insight Partners, and Home Depot Ventures. Headquartered in New York, with offices in San Francisco, London, and Toronto, InstaLILY serves leading companies across construction, industrial distribution, logistics, healthcare, and other operationally intensive industries. Learn more at https://instalily.ai/.
The Traction
Revenue grew 5x over the past year, and Lily has driven over $200M in new annual sales for a single customer. We serve some of the largest operators in our industries, including SRS Distribution (part of The Home Depot family), United Rentals, and Henry Schein, and we work closely with the Google DeepMind and NVIDIA ecosystems.
How We Work
We work in small teams with real ownership: clear problems, direct access to the customers whose work you're changing, and room to ship. Your code runs in live production systems inside billion-dollar operations, so you see your impact directly. People who do well here want that proximity to the work. We're growing fast, and the people who join now shape what this company becomes. Everything runs on three principles: Customers, Culture, and Code.
The Role
The core of this role is owning InstaLILY's social media writing, including LinkedIn and X for the brand, and ghostwriting for our CEO and COO. You also write long-form thought leadership, case studies, newsletters, and the strategic copy that shapes how the company is seen. You own the brand voice. Everything we publish should sound like us.
You're proactive: proposing topics and angles, shaping what we should be writing about, not just executing assignments. You absorb voice quickly and hold the brand line on your own, shipping without daily oversight. Experimentation is core. You form sharp hypotheses and ship tests fast. Double down on what works. Kill what doesn't.