Media Buyer
Posted 14 Jul 2026
Advertised as “Media Buyer ”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 2+ yrs
- Management level
- Individual contributor
No salary listed for this role.
Our client, Jugabet, is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market.
Perfect for those who aim to:
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Plan, launch, and scale ad campaigns on Facebook and TikTok (Google UAC is a plus) targeting relevant iGaming audiences in Mexico;
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Build and continuously refine the audience layer: Look-A-Like and Custom audiences based on depositors, high-value players, and in-app events;
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Design and run retargeting funnels across the full path (install, registration, first deposit, etc.);
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Launch and optimize ROAS / value-based campaigns (value optimization, tROAS);
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Manage ad accounts for the long run: respect the learning phase, control creative fatigue cycles, scale incrementally, and keep performance stable over months instead of restarting from scratch;
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Own the app acquisition funnel: deep links, in-app event mapping, and passing deposit events back to Meta and TikTok via CAPI / server-side tracking;
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Optimize toward cohort economics, not just front-end CPA: work with D7/D30 ROAS, retention, and player LTV together with the CRM and retention teams;
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Analyze campaign data, build performance reports, and identify improvement areas across every platform (experience with Tableau or Power BI is a plus);
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Collaborate with creative and content teams to develop localized ad assets for Regulated Market — language, cultural context, and seasonality;
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Conduct structured A/B testing (creatives, audiences, bidding strategies) to improve performance and engagement;
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Stay on top of Meta and TikTok gambling ad policies and platform updates that affect the vertical;
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Monitor competitors and market trends across paid social to spot new opportunities.
Experience you’ll need to bring:
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2+ years of hands-on media buying on Facebook and TikTok (Google UAC is a plus), with a proven track record in regulated LATAM iGaming markets;
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Experience promoting products on white / regulated iGaming markets — or a strong background in white niches (mobile apps, gaming) with a clear understanding of platforms compliance;
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Confident work with Facebook Ads Manager and TikTok Ads Manager: campaign structure, Advantage+/ASC, bidding strategies, CBO/ABO budget distribution;