Marketing Operations Specialist
Posted 2 Oct 2026
BranchFactor Summary
The original posting with the fluff stripped out
- Management level
- Individual contributor
Compensation
No salary listed for this role.
Role speciality
Marketing AnalyticsMarketing TechnologyWeb and Mobile Analytics Tracking
Useful technologies
Adobe AnalyticsAdobe Dynamic Tag Management (DTM)Adobe TargetAmazon KinesisApache KafkaAWSBlueKaiCustomer.iodbtDOMFacebook Business ManagerFullStoryGCPGoogle Ads ManagerGoogle AnalyticsGoogle FirebaseGoogle Marketing PlatformGoogle Tag ManagerHTMLJavaScriptJSONOptimizelyRudderStackSegmentSQLTag inspectorTealeafTerraform
We are:
Wizeline, a global AI-native technology solutions provider, develops cutting-edge, AI-powered digital products and platforms. We partner with clients to leverage data and AI, accelerating market entry and driving business transformation. As a global community of innovators, we foster a culture of growth, collaboration, and impact.
With the right people and the right ideas, there’s no limit to what we can achieve.
Are you a fit?
Sounds awesome, right? Now, let’s make sure you’re a good fit for the role.
Key Responsibilities
- Work closely with Data Analytics, Data Science, and Product teams to identify and gather requirements for tracking on websites and mobile applications
- Work closely with developers and digital product owners to implement the event architecture and conduct necessary quality assurance checks
- Responsible for maintaining documentation from the Tracking Architecture team via Confluence
- Work on ad-hoc basis to implement additional tracking to support advertising and marketing journey tags
- Provide general troubleshooting assistance for the analytics team as well as provide guidance for data integrity issues
- Work with development teams to ensure analytics tracking QA during production cycles
- Perform routine quality assurance checks to guarantee clean data for the Analytics team
Must-Have Skills
- Experience with industry leading analytics tools (Google Analytics or Adobe Analytics)
- Experience with tag management systems, such as Google Tag Manager, Adobe
- Dynamic Tag Management (DTM), etc.
- Knowledge of SQL and/or other querying language frameworks
- Experience with event streaming, messaging between microservices, and data streaming and messaging services like Apache Kafka, Amazon Kinesis, or Segment,
- Rudderstack
- Understanding of web metrics, KPIs and tracking variables
- Knowledge of JavaScript, HTML, JavaScript Object Notation (JSON), and Document Object Model (DOM) manipulation
- Experience with front-end web or analytics development tools
- Exposure to Tag audit and session replay tools such as Tag inspector, Tealeaf, Fullstory, etc.
- Experience with marketing technology (Google Marketing Platform, Facebook Business Manager, etc.)
- Understanding of Data Management Platforms (DMP) such as Adobe, BlueKai, Google Ads Manager, etc.
- Understanding of Mobile SDK tools for reporting (i.e. Google Firebase)