Marketing Director

Strata Information Group (SIG) is a trusted leader in higher‑education technology consulting, supporting colleges and universities with ERP/SIS modernization, digital transformation, CRM, cybersecurity, and strategic advisory services. As a long‑standing and deeply embedded partner within the higher‑education sector, SIG brings together technical depth, operational insight, and a culture rooted in integrity, collaboration, and exceptional client service. Our heritage is built on hands‑on expertise, genuine relationships, and a commitment to delivering value with humility and excellence—values that continue to define us as we scale. 

Position Summary & Responsibilities

We are looking for a high-impact, strategically minded Senior Director or Vice President of Marketing to own and evolve our marketing function. This is a builder’s role for a proven B2B technology services marketing leader who can set strategy, operate with autonomy, drive data-informed decisions and be accountable for results. You will serve as the architect of our brand, lead our demand generation engine, and thought leadership platform — driving measurable pipeline and revenue contribution while championing an AI-first approach to everything we do.

Reporting directly to the Chief Revenue Officer, you will partner cross-functionally with Sales, Product, Delivery, and Executive leadership to ensure marketing is a growth driver. You thrive in environments where you own the strategy and the execution, and you take pride in building the metrics framework that proves marketing’s ROI.

Strategy & Leadership

• Define and own the company’s comprehensive marketing strategy, operating plan, and budget aligned to pipeline and revenue goals. 
• Lead, motivate, develop, and grow a high-performing marketing team, setting clear goals, accountability structures, and career development paths. 
• Serve as a strategic thought partner to the CRO, CEO, and broader leadership team on go-to-market direction, positioning, and competitive differentiation. 
• Define with executive impact the key metrics to drive results and will be used to tune strategy. 
• Operate independently — you will set direction, make decisions, and drive execution without needing to be directed. 

Demand Generation & Pipeline Building

• Build and scale a robust, data-driven demand generation engine that consistently generates qualified pipeline for the sales organization.
• Design and execute integrated campaigns spanning digital, content, events, social, and partner channels.
• Own the full funnel — from top-of-funnel awareness through MQL nurturing and Sales handoff — in tight partnership with the revenue team.