Associate Director, Performance Media

Remote Position (Must be in the US)

Visa sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.

Overview:

Swell Media is looking for an experienced performance media professional who brings a strong combination of strategy, platform expertise, and client leadership.

This is a senior, hands-on role for someone who knows paid search and paid social deeply and can move seamlessly between developing media strategy, managing client relationships, analyzing performance, and getting into the platforms to execute when needed.

You’ll lead performance media strategy across key client accounts, manage media budgets, and serve as a trusted strategic partner to clients. You may also mentor or manage members of the performance media team.

Essential Duties and Responsibilities (Other duties may be assigned)

Strategy & Account Leadership

• Develop and oversee paid search and paid social strategies
• Translate client business goals into actionable media strategies
• Manage media budgets, pacing, and overall account performance
• Analyze performance and identify opportunities for growth
• Present performance, insights, and recommendations to clients
• Build strong, trusted client relationships
• Identify opportunities to improve and grow client partnerships

Platform Expertise

Deep, current hands-on experience across:

Paid Search

• Google Ads:

• Search

• Shopping

• Performance Max / AI Max

• Demand Gen

• YouTube

Paid Social

• Meta
• LinkedIn
• TikTok
• Reddit
• Snapchat

You understand campaign structure, bidding, audiences, creative testing, conversion tracking, optimization, and scaling.

Most importantly, you can develop the strategy and execute it yourself when needed.

Client & Team Leadership