Event Partnership Strategy & Development Director
Posted 17 Sep 2026
Advertised as “Director, Event Partnership Strategy & Development”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 10+ yrs
- Management level
- People management
- Employment
- On-Site
No salary listed for this role.
Study levelBachelor's
Field of studyBusiness, Finance, Strategy (or related)
Study levelMaster's
The NFL is seeking a Director, Event Partnership Strategy & Development to help drive the growth, innovation, and commercial success of the League's Events & International portfolio. Working closely with senior leadership, this role will lead strategic partnership initiatives, manage critical League commercial relationships, and identify new opportunities to expand revenue, enhance fan engagement, and strengthen the NFL's event platforms.
The Director will serve as a key connector across Events, International, Sponsorship, Media, Consumer Products, Finance, Corporate Strategy, and the 32 Clubs. The role will develop business strategies, evaluate growth opportunities, and execute high-impact initiatives across major NFL tentpole events, including the Super Bowl, NFL Draft, NFL Scouting Combine, Kickoff, NFL Flag Championships, and International Games.
The ideal candidate combines strategic thinking, commercial acumen, relationship leadership, analytical rigor, and execution excellence. This individual will be comfortable moving between long-range strategy and day-to-day partner management, translating insights into clear recommendations and measurable business results.
Responsibilities
Partnership Strategy & Commercial Management
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Serve as the day-to-day business lead for select League commercial partnerships, including On Location and event retail partners, managing relationships that drive meaningful revenue, fan engagement, operational performance, and long-term strategic value.
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Develop and execute growth plans that maximize commercial performance and identify opportunities to expand assets, activation platforms, audience reach, and partner value.
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Establish clear objectives, governance, performance expectations, and issue-escalation paths with partners to ensure consistent delivery against contractual and strategic commitments.
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Build trusted relationships with senior executives across partner organizations, serving as a strategic advisor and solution-oriented representative of the League.
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Support the development, negotiation, renewal, and implementation of strategic commercial agreements in partnership with Legal, Finance, and other stakeholders.
Strategic Growth & Business Development
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Lead the identification, evaluation, and advancement of new revenue opportunities, business models, partnership structures, and growth initiatives across the NFL's Major Events & International portfolio.
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Help shape the long-term business strategy for key NFL event platforms, defining future commercial opportunities, fan experiences, and growth priorities that support broader League objectives.