Strategist

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role: Senior Strategist

Location:  Mumbai, India

About the role: 

We are a collaborative, fast-moving team that values curiosity and craftsmanship. We push to remain experts across digital, content and analytics, share learnings openly, and deliver work that raises the bar. You will partner closely with hub partners, external agencies and specialists across Search, Social, Media, CRM, E‑commerce, Content and Data to build unified, measurable work.

• We are looking for a skilled and results-driven Senior Strategist to coordinate across digital touchpoints and lead a GEO (Generative Engine Optimization) programme for a major personal skincare & beauty client. You will own how the brand is described and discovered inside AI-powered search and LLM-driven experiences (ChatGPT, Perplexity, Google AI/Assistant, AI Overviews, voice assistants), and convert those insights into content, technical and experimentation changes that drive measurable business outcomes.
• You will analyse AI-driven brand perception, benchmark visibility versus competitors, and close gaps by shaping content, structured data, and knowledge assets used in retrieval-augmented generation. The role requires strong strategic judgement, hands-on content and schema work, experimentation rigor, and the ability to move fast with cross-functional teams.

You are right for the role if: 

• You have built commercially-driven digital and content strategies that are also creatively inspiring.
• You understand emerging culture and know how to engage diverse audiences across platforms including AI/LLM channels.
• You can draw actionable insight from data (social listening, analytics, model audits) and convert hypotheses into experiments and measurable outcomes.
• You work well with multiple stakeholders, excel at managing clients, and collaborate effectively with creative and technical teams.
• You are social-media savvy, curious about generative AI, and have experience applying SEO/structured-data best practices.
• You have domain experience in beauty / BPC (Beauty and Personal Care) product strategies and the category dynamics that drive purchase.