User Acquisition Associate

About Company：

As a leading internet technology company based in China, NetEase, Inc. (NASDAQ: NTES and HKEX:9999, “NetEase”) provides premium online services centered around content creation. With extensive offerings across its expanding gaming ecosystem, the Company develops and operates some of China’s most popular and longest-running mobile and PC games. Powered by industry-leading in-house R&D capabilities in China and globally, NetEase creates superior gaming experiences, inspires players, and passionately delivers value for its thriving community worldwide. By infusing play with culture and education with technology, NetEase transforms gaming into a meaningful vehicle to build a more entertaining and enlightened world.

NetEase’s ESG initiatives are among the best in the global media and entertainment industry, earning it a distinction as one of the S&P Global Industry Movers and an “A” rating from MSCI. For more information, please visit: http://ir.netease.com/

Position Overview：

Responsible for paid user acquisition in overseas markets and serves as the growth engine after product launch. Execute multi-channel ad buying, creative testing and ROAS optimization under the guidance of senior UA specialists.

Responsibilities：

• Execute paid user acquisition campaigns on Meta / Google / TikTok / app store channels; manage daily budgets and bidding
• Participate in A/B testing of ad creatives and iterate high-converting creatives with the creative team
• Monitor core metrics (CPI, ROAS, retention) and produce daily / weekly acquisition reports
• Support ASO (App Store Optimization) and influencer / KOC collaboration campaigns
• Support target-market UA strategy reviews and budget allocation recommendation

Requirements:

• Bachelor's degree or above in Marketing, Business, Data, Media, Communications, Computer Science or related fields
• Data-sensitive; proficient in Excel / Google Sheets; understands basic growth metrics (CPI / LTV / ROAS)
• Clear logical thinking and a results-driven mindset; able to work in a fast-paced acquisition environment
• Fully bilingual and fluent in both English and Chinese (written and spoken) to seamlessly integrate and collaborate with cross-regional and fast-moving teams

Preferred Qualifications:

• Familiarity with Meta Ads / Google Ads backend, or internship experience in ad buying
• Multilingual ability (target-market languages / Chinese), beneficial for multi-market campaigns