Revenue Marketing

Who We Are

Finance leaders choose Billtrust to get paid faster, control costs, and maximize customer satisfaction. As the leader in B2B accounts receivable workflow and payment software, we provide the world’s leading brands with AI-powered solutions across the full AR lifecycle—from invoice presentment and payment processing to cash application and collections. With over 2,600 global customers, more than $1 trillion in invoice dollars processed, and a proprietary network of 13 million buyers, Billtrust delivers business value through deep industry expertise and a culture relentlessly focused on meaningful customer outcomes.

We’re an AI-first company, not just in what we build for our customers, but in how we work. Across every function, our teams use AI tools daily to work faster, make better decisions, and deliver higher-quality outcomes. We hire exceptional people, give them cutting-edge AI capabilities, and measure success by the impact they create. If you want to do the best work of your career at the frontier of AI and fintech, Billtrust is the place to do it.

Our Values

Customers

We relentlessly increase value for customer and do the right thing for them.

Action

We make ‘thoughtfully fast’ decisions, act quickly, cut through red tape, deliver progress not perfection, take ownership and accountability.

Team Spirit

We put the team ahead of ourselves, foster trust and respect, collaborate with passion, despise toxic politics, value our differences, and celebrate together.

Innovation

We challenge the status quo, experiment thoughtfully, and are novel and brilliant in what we create.

Excellence

We love to win, but we hate losing even more. We aspire to be the best and take pride in our work. When we fall short, we own it and come back stronger.

About the Role

The VP of Revenue Marketing is responsible for developing and executing the marketing strategies that attract, grow, and retain Billtrust’s customer base, with direct ownership of pipeline targets and revenue outcomes. You will leverage AI tools and co-worker agents to build a smarter, faster demand generation engine, scale ABM personalization, and surface the insights that drive better decisions across the entire marketing organization.

In this role you will lead a team of talented marketing professionals and collaborate closely with product marketing, digital marketing, sales, and executive leadership. You bring a proven track record in B2B SaaS revenue marketing, deep analytical instincts, and the leadership presence to drive results in a fast-paced, high-performance environment.

What You’ll Do

Revenue Strategy & Demand Generation

• Build out the overall program strategy to drive business growth from ideation to goal attainment.
• Grow the demand generation engine by closely monitoring campaign performance, advising the team to make adjustments, and communicating progress to marketing, leadership, and sales.
• Analyze and track team outcomes by generating campaign and program-level reporting on progress toward lead, pipeline, and bookings goals.
• Use AI-powered tools to model revenue scenarios, optimize spend allocation, and generate insights that accelerate time to action.
• Other duties as assigned.

Team Leadership & Development

• Attract, develop, and retain top-notch talent for the revenue marketing team; be an active member of the marketing leadership team.
• Lead the Sales Development team by supporting leaders to recruit, hire, and develop highly talented SDRs and grow the sales pipeline.
• Build an AI-first team culture where every marketer uses intelligent tools to improve output quality and campaign velocity.

GTM Programs & Cross-Functional Partnership

• Support the creation of revenue generation sales materials by partnering with product marketing to leverage evolving positioning and messaging.
• Strengthen the channel value proposition, positioning Billtrust as the best partner for strategic ecosystem alliances in partnership with channel and strategic alliances teams.
• Develop and implement ABM strategies to identify and engage key accounts, collaborating with sales to drive personalized campaigns and accelerate deal velocity.

What You’ll Bring

Required Skills:

• 12+ years of leadership experience in Revenue Marketing, Demand Generation, or Growth Marketing, preferably in B2B SaaS.
• Proven success owning pipeline targets and delivering measurable revenue impact through marketing programs.
• Data-driven leadership style — uses KPIs and analysis to identify next best actions and communicate results to the C-suite.
• Experience setting AI strategy for a revenue marketing organization and championing AI-first culture at scale.
• Bachelor’s degree required; MBA or advanced degree preferred.

Preferred Skills:

• Experience in fintech or accounts receivable space a significant plus.
• Deep knowledge of the latest revenue marketing practices including ABM, digital demand generation, and sales enablement.
• Strong executive presence and ability to work directly with C-suite stakeholders.
• Demonstrated ability to execute cross-functionally with sales, marketing, and third-party partners.

The expected base salary range for this position is $228,000 - $302,000 annually. Compensation may vary depending on several factors, including a candidate’s qualifications, skills, experience, competencies, and geographic location. Some roles may qualify for additional incentives like equity, commissions, or other variable performance-related bonuses. Further details will be provided by our Talent Acquisition team during the interview process.

What You’ll Get

At Billtrust, we believe your total rewards should reflect the impact you make. Our benefits package includes comprehensive health coverage, competitive retirement, generous PTO and parental leave, flexible work options, and meaningful investment in your professional development. We’re building something special and we want you to feel supported while doing it.

At Billtrust, we value an equitable and inclusive work environment and strive to build and foster diverse teams. Even if your work experience doesn’t align exactly with the position requirements, we’d still love to hear from you. You may just be the right candidate for this or other roles.

We are committed to building a team that represents a variety of diverse backgrounds, perspectives, and skills. We are proud to be an equal opportunity workplace that celebrates and supports diversity and inclusion. We make all employment and related decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.