Search Manager

We’re leading the way in redefining the workwear category. Our mission is to engineer better boots and apparel for our country’s tradesmen and women by working directly with real workers to learn what they actually need to execute their jobs.

The BRUNT team is not only devoted to improving on the old workwear standards, but we’re also creating a community that tradesmen and women can call their own. From our weekly hangouts at the BRUNT Garage, to hosting events across the country, we’re all about getting boots on the ground and building something real with the BRUNT crew.

What You’ll Do

BRUNT is seeking a Search Manager to lead our paid search and shopping program and bring both paid search and SEO in-house. You’ll be the hands-on owner of Google Ads and Microsoft Ads (Search, Shopping, and PMax), the day-to-day lead on our search vendor partnerships, and the person who finally gives BRUNT a dedicated owner for SEO and AI/LLM search visibility, using AI tools to punch above what a typical one-person search function can do.

This is an in-office role based at our North Reading, MA headquarters, reporting directly to the VP of Growth. You’ll work closely with our Paid Media, Creative, and Digital Product teams to grow non-brand search and shopping revenue, reduce our reliance on branded search, and build the technical and content foundation SEO needs to compete.

How You’ll Do It

Paid Search & Shopping Strategy

• Own BRUNT’s paid search and shopping program across Google Ads and Microsoft Ads, including Brand, Non-Brand Search, and Shopping/PMax, with full accountability for spend, budget pacing, and performance against ROAS, CAC, and margin targets.
• Build and maintain a funnel-based non-brand campaign architecture (awareness, consideration, purchase) to grow acquisition beyond BRUNT’s current dependence on branded search.
• Manage keyword strategy, search term mining, and negative keyword hygiene; monitor for and correct PMax/Shopping cannibalization of branded queries.
• Own Quality Score, RSA asset testing, and bid strategy by campaign type, including correcting overly aggressive automated bidding on brand terms.
• Monitor competitor activity and auction dynamics, including auction insights and impression share, to inform bid strategy and defend or grow BRUNT’s position in category searches.

Vendor & Feed Management

• Serve as BRUNT’s day-to-day owner of our search vendor relationships, including bidding strategy, feed A/B testing, and performance reporting.
• Lead the transition of paid search and shopping management fully in-house, including offboarding our current search agency.