Consumer Engagement & Activation

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco Serbia is looking for a Consumer Experience Executive

ROLE POSITIONING AND OBJECTIVES

We are looking for a candidate to fill the position of Consumer Experience Executive in our office in Belgrade! We are seeking a proactive and consumer-focused professional who is passionate about creating engaging customer experiences and building long-term consumer relationships. The ideal candidate is highly organized, data-driven, and creative, with strong communication skills and the ability to drive CRM and loyalty initiatives that enhance consumer engagement, increase database growth, and strengthen consumer retention.

WHAT YOU WILL BE ACCOUNTABLE FOR

• Ownership of the constant development and performance of our retention pillars - CRM, MC communication and Loyalty activities 
• Creation of retention activities cycle plan integrated with end market plans. 
• Alignment with local end market, Legal, regional teams regarding direction and plans 
• Suppliers’ management for technical deployment and improvement 
• Management of external Loyalty program supplier, technical partners and MC implementation agency, ensuring timely delivery, effective
• collaboration and continuous improvement 
• Coordination and briefing of creative agencies on Loyalty program visual identity, campaign assets and retention activity materials, while
• independently developing content and creative assets when required. 
• Rewards management – enabling smoothness functioning of rewarding schemes. 
• Reporting and analysis – areas of success and areas for improvement 
• Budget management both for enhancement and rewards budget 
• Relationship management of internal and external stakeholders, ensuring their deliverables align with business objectives and quality
• standards. 
• Ensuring the achievement of key success indicators, set by the line manager. 

CAN THIS BE YOUR FUTURE ROLE 

• Are you ready to deep dive relationship with our consumers and create activities for their retaining? 
• Are you passionate about digital trends and new technologies in marketing? 
• Do you have project management capabilities? 
• Are you an out of box thinker driven by innovative solutions and creative challenges?

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Education: University degree, preferably in marketing
• At least two years of working experience in the field of marketing, specifically in the deployment and development of digital services preferably field of CRM, retention and loyalty programs
• Strong project management skills with high self-organization and reliability
• Strong analytical skills with a passion for solving challenges and leveraging data to drive insights
• Flexibility and motivation to thrive in a dynamic market environment
• Affinity for new media and a keen interest in staying updated with the latest digital trends
• Deep understanding of both back-end and front-end processes and technologies
• Proficiency in English 

WE ARE BAT

At BAT, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.

See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building extraordinary capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
• Benefits:
  • Meal Voucher/ Canteen as per location
  • Private Pension
  • Life & Health Insurance
  • Yearly bonus based on the ABS
  • Family support policy
  • Office perks
  • Flexible policy as per agreed Second Level agreement.

WHY JOIN BAT? 

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions. 

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals. 

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture). 

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here. 

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.