Marketing Quality Assurance & Release Specialist

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!

REYNOLDS AMERICAN has an exciting opportunity for a Marketing Quality Assurance & Release Specialist in Winston-Salem, NC

As a Marketing Quality Assurance & Release Specialist, you will support the Campaign Operations and Consumer Experience ecosystem by ensuring that consumer-facing campaigns, offers, digital assets, customer journeys, and experiences function correctly across web, mobile, email, and other channels prior to launch. You will also ensure they are executed accurately and in compliance with quality, regulatory, privacy, legal, and brand standards within a highly regulated CPG environment.

As a key member of the Campaign Operations and Consumer Experience team, you will partner closely with marketers, product managers, designers, analytics teams, developers, Compliance, Legal, Brand, Trade Marketing, and external partners to translate campaign requirements into technical execution. You will define QA standards, manage release readiness, support defect triage, validate execution quality, and ensure issues are properly documented, escalated, resolved, and prevented from recurring.

This is a highly operational, detail-oriented, and governance-driven role for a disciplined professional who can bring structure to complex release environments, strengthen quality controls, reduce deployment risk, and help teams deliver compliant, accurate, and consumer-ready experiences with confidence.

Your key responsibilities will include

• Quality Assurance Governance & Standards:  Establish, maintain, and enforce QA standards, controls, testing protocols, readiness criteria, checklists, and governance frameworks for consumer-facing campaigns, digital experiences, and release activities within a highly regulated environment.
• Release Readiness & Deployment Management: Lead release readiness activities by coordinating approvals, testing results, documentation, risk assessments, dependencies, and go/no-go decisions to ensure successful and compliant deployments.
• Campaign & Experience Validation: Conduct comprehensive pre-launch validation of campaigns, offers, customer journeys, and digital experiences across web, mobile, email, and other channels, ensuring accuracy, functionality, personalization, and adherence to business requirements.
• Defect Management & Root Cause Analysis: Oversee defect intake, prioritization, investigation, escalation, resolution tracking, and root cause analysis to minimize production issues and prevent recurrence.
• Compliance, Risk & Regulatory Oversight: Partner with Compliance, Legal, Brand, Privacy, and business stakeholders to ensure campaigns and releases meet applicable policies, regulatory requirements, consent standards, data governance controls, and brand guidelines.
• Cross-Functional Leadership & Stakeholder Management: Collaborate with Marketing, Product, Analytics, Technology, Creative, Operations, and external partners to translate business requirements into executable QA and release plans while ensuring alignment across teams.
• Release Governance, Documentation & Audit Readiness: Maintain release documentation, QA results, approvals, issue logs, corrective actions, and governance records to support operational excellence, audit readiness, and organizational compliance.
• Continuous Improvement & Operational Excellence: Analyze quality outcomes, campaign performance, recurring issues, process gaps, and operational risks to implement improvements that enhance release quality, reduce rework, strengthen controls, and improve the overall consumer experience.

What are we looking for?

• 2 to 5 years of experience in Quality Assurance, Release Management, Campaign Operations, Digital Production, CRM, or Consumer Engagement environments.
• Strong understanding of quality controls, governance frameworks, testing methodologies, risk assessment, and execution validation within regulated environments.
• Proven ability to identify, assess, and mitigate execution risks, compliance issues, defects, and consumer experience gaps before launch.
• Experience coordinating cross-functional stakeholders, including Marketing, Compliance, Legal, Brand, Analytics, Technology, Agencies, and Campaign Operations teams.
• Strong problem-solving and root cause analysis skills, with experience managing defect triage, issue escalation, and corrective action planning.
• Ability to evaluate release readiness and make informed go/no-go recommendations based on testing results, operational risks, approvals, and business impact.
• Strong organizational, documentation, and stakeholder management skills, including experience maintaining audit-ready records, release documentation, and governance controls.
• Bachelor’s degree in Business, Marketing, Communications, Quality Management, Information Systems, Digital Marketing, Analytics, or a related field.

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

BELONGING, ACHIEVING, TOGETHER

Collaboration and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues is what makes us stronger and best prepared to meet our business goals.

SALARY AND BENEFITS OVERVIEW

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.

  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Company contributes an additional three percent to 401(k) whether employee participates or not

• Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)

• Health Savings Account start-up contribution for employees who elect the high deductible health plan

• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year

• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents

• Company paid life insurance of 1x annual base pay ($50,000 minimum)

• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)

• Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance

• Tuition reimbursement and student loan support

• Dependent Scholarship Programs

• Free confidential personal financial counselling service

• On-site health centers and 24/7 fitness centers at certain company locations

• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

• Health-care concierge service

• Volunteer service opportunities

• Extensive training opportunities

• Company vehicle for eligible employees

• Mobile phone allowance for eligible employees

• Paid Leave:

  • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
  • Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
  • Paid Parental Leave + temporary reduced work schedule opportunity

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc. and its affiliated companies is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at wppgeneral@RJRT.com

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