Director, Digital Marketing
US$200,000 – US$270,000 / yr base salary
Posted 14 Jul 2026
Advertised as “Senior Director, Digital Marketing”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 8+ yrs
- Management level
- People management
| Base salary | US$200,000 – US$270,000 / yr |
|---|
The Opportunity
Digital marketing has been fundamentally restructured by AI — and we need a leader who doesn't just understand that shift, but is actively shaping it. This is not a role for someone catching up; it's for someone who's already operating in the new paradigm.
As Senior Director of Digital Marketing, you will own AvePoint's end-to-end digital presence and performance — from how we're discovered by AI answer engines to how we convert pipeline on the website. You'll lead SEO/GEO, Answer Engine Optimization (AEO), paid media, and web conversion strategy, building a fully AI-powered digital org that stays ahead of the curve on every front.
What You'll Own
Answer Engine Optimization (AEO) & GEO
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Define and lead AvePoint's strategy for AI-driven search visibility across ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, and emerging LLM platforms.
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Build AEO accountability frameworks: benchmark tracking, citation monitoring, share-of-voice in AI-generated answers, and input/output OKRs across contributing teams.
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Partner with Brand, Demand Gen, and AR teams on content and structural approaches that increase AvePoint's citation frequency in AI answer surfaces.
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Stay 6–12 months ahead of platform changes — from structured data to semantic search to agent-based browsing — and translate emerging signals into actionable strategy.
SEO Strategy & Organic Performance
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Own organic search strategy across the full funnel — from brand and category terms to long-tail buying-stage content — with direct ownership of Ahrefs (Brand Radar) and GA4 reporting.
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Lead technical SEO: site architecture, Core Web Vitals, crawlability, schema markup, and content velocity programs.
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Build AI-assisted content workflows that accelerate topical authority without sacrificing quality signals or E-E-A-T.
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Establish and track SEO/GEO channel benchmarks across impressions, clicks, and campaign members as part of the full marketing funnel measurement model.
Paid Media & Performance Marketing
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Oversee paid media investment across Google, LinkedIn, display, and programmatic — with direct accountability for MQL volume, cost per MQL (benchmark: $4K), and SAL conversion rates.
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Deploy AI-native campaign management: automated bidding, creative testing at scale, predictive audience modeling, and intent signal integration from 6sense and Clearbit Reveal.